Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re starting at the root — What actually is a brand?

A brand is not your logo. It’s not your website colors. It’s not just your fonts, your slogans, or your Instagram feed. A brand is the feeling peo...

 Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re closing out this series with a truth most people overlook — raising your prices is not just about making more money. It’s about respect. Respect for your time. Respect for your growth. Respect fo...

 Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about something that trips up a lot of entrepreneurs — how often should you actually raise your prices?

The truth is, there’s no rigid rule, but there are clear markers you should be wat...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re covering something that every real business builder needs to be ready for — how to handle pushback when you raise your prices.

Let’s get real: not everyone will clap when you level up. Some peopl...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about whether you should offer a "last chance" deal before raising your prices — and how to do it the right way if you choose to.

The short answer is yes — offering a "last chance" opport...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down how to announce a price increase with confidence — without sounding apologetic, awkward, or like you’re begging for permission.

Here’s the mindset first: you are not asking for appr...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about something that trips up a lot of creators: When you raise your prices, should it apply to everyone — or just new clients?

Here’s the clean answer:
It’s smart — and strategic — to ra...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re closing out this pricing series with the truth most people never hear: pricing is a strategy — not a feeling.

If you’re making pricing decisions based on fear, guilt, imposter syndrome, or what y...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down a question every entrepreneur asks at some point: How much should I raise my prices? A little? A lot? Step-by-step? One big leap?

Here’s the truth: the amount you raise depends on t...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down a decision every serious entrepreneur faces: Should you build a brand around low-ticket, high-volume offers — or go premium and sell fewer, higher-priced offers?

The truth is, both ...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re unlocking one of the fastest, cleanest strategies for scaling your business without burning out — starting low-ticket, and then stepping people into high-ticket offers.

Here’s the reality most pe...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about a smart pricing move most people overlook: You don’t have to raise everything all at once.

When you’re ready to raise your prices, it’s easy to think you have to overhaul your entir...