How Often Should You Raise Your Prices
May 03, 2025
Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about something that trips up a lot of entrepreneurs — how often should you actually raise your prices?
The truth is, there’s no rigid rule, but there are clear markers you should be watching for. Raising prices isn’t about sticking to a calendar. It’s about aligning your pricing with your growth, your brand positioning, and the value you’re now capable of delivering.
If you are consistently booked out, selling out, or filling programs faster than you can deliver them, that’s a signal to raise. If you’ve added significant value — upgraded trainings, developed new systems, improved speed to results, or elevated the quality of what you offer — that’s another clear green light to adjust your pricing upwards. And if you find yourself feeling drained, resentful, or stretched too thin for what you’re charging, that’s the emotional sign it’s time to step into a new level.
As a general guide, reviewing your pricing every six to twelve months is smart. You don't necessarily have to raise every time you review, but you should consciously ask yourself, "Is the energy, expertise, and transformation I'm providing still aligned with this number?" If the answer is no, it’s time to recalibrate.
Another important marker is the growth of your brand authority. As your reputation strengthens — more testimonials, better results, more demand — your brand equity increases, and your pricing should reflect that evolution. Pricing isn’t just about today’s value. It’s about the brand ecosystem you’re building for tomorrow.
You don’t need to raise prices monthly unless you’re scaling rapidly, but waiting years without adjusting is a trap. You’re not meant to stay at your starter rates forever. You’re meant to honor your evolution.
Final Tip: Raise your prices when your demand, value, and brand presence outgrow your current number — not because of a calendar date, but because you have consciously earned your next level. Growth deserves recognition, and pricing is one of the boldest ways you show the world you’ve leveled up.
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