Final Thoughts: Pricing is a Strategy, Not a Feeling
May 03, 2025
Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re closing out this pricing series with the truth most people never hear: pricing is a strategy — not a feeling.
If you’re making pricing decisions based on fear, guilt, imposter syndrome, or what you think people can afford, you are building your business on emotional quicksand. And it will collapse the moment you try to scale.
The strongest brands don’t "hope" their prices are right. They set them based on strategy. They decide their pricing based on value delivered, audience readiness, brand positioning, and long-term business structure — not moods, not second-guessing, not guilt trips.
Here’s the deeper truth: when you underprice out of fear, you don’t just hurt yourself. You also hurt your customers. You attract the wrong buyers — the ones who question everything, delay decisions, second-guess your offers, and devalue your work.
But when you price with strategy, you attract buyers who are ready, committed, decisive, and serious about their transformation. Your pricing sets the tone for the kind of relationships your business will have — healthy ones, or draining ones.
Feeling "bad" about raising your prices, feeling "weird" about charging more, or feeling "nervous" about offering something premium is normal at the beginning. But it's not an excuse to stay stuck. Professional brands feel the fear — and move with structure anyway.
When you treat your price like a tool, not a mood, you unlock a completely different level of stability, confidence, and scaling ability.
Final Tip:
If you want to build real freedom — financial freedom, time freedom, energy freedom — stop feeling your way through pricing and start engineering it. Pricing isn’t just a number. It’s the blueprint for the kind of business — and life — you are building.
Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly
