Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down a question every entrepreneur asks at some point: How much should I raise my prices? A little? A lot? Step-by-step? One big leap?

Here’s the truth: the amount you raise depends on the phase your brand is in — and the story you want your pricing to tell.

If you are early in your growth, or if this is your first-ever price increase, small steady raises are usually the smartest move. A 10%–30% increase at a time lets your audience adjust easily without creating resistance. It builds your confidence, builds buyer trust, and gives you room to grow again soon.

For example, if your offer is $97, raising it to $127 or $147 feels natural. If it’s $297, moving to $347 or $397 is clean. Small but strategic steps add up — and they show your brand is moving without shocking your buyers.

If you’ve already built strong proof, audience trust, and your results are undeniable, you can make a bigger leap — even 50%+ or a full bracket jump. For example, if you launched at $197 but now you’re delivering full transformations, you can confidently step to $497 or $597 — but you must communicate that shift with visible upgrades and leadership.

Here’s the rule to remember:
Small raises require minimal explanation.
Big raises require visible transformation.

If you dramatically improve the offer — more depth, faster results, better systems, added exclusivity — then a big jump doesn’t feel forced. It feels earned.

Also, don't forget: when you raise, you raise for the future, not the past. Price increases are about honoring where your brand is going, not staying where it’s been.

Final Tip:
Raise small when you're building momentum. Raise bigger when you’re stepping into new authority. But whatever you do — raise with intention, not impulse. Strategic moves scale brands. Emotional moves stall them.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
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✔️ Learn how to price, sell, and scale your digital products
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