How to Handle Pushback When You Raise Your Prices
May 03, 2025
Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re covering something that every real business builder needs to be ready for — how to handle pushback when you raise your prices.
Let’s get real: not everyone will clap when you level up. Some people will complain. Some will question why you’re charging more. Some will try to guilt you into staying where you were. And none of that is a reason to shrink.
When you raise your prices, a few things happen. You filter out the people who were only in your world because it was convenient, not because they valued your expertise. You attract a higher-caliber client — someone who respects investment, energy exchange, and transformation. And most importantly, you create a healthier business where you’re not exhausted trying to serve everyone at every level.
If someone pushes back, here’s how you handle it: First, you stay calm. Their reaction has nothing to do with your worth and everything to do with their own money story or expectations. It’s not your job to manage their feelings. It’s your job to lead.
Second, you reframe the conversation around value, not price. If someone says, "Why are you charging more?" you respond with, "Because the level of transformation, service, and support we offer now has expanded far beyond where we started. Our new pricing reflects that growth and ensures we continue delivering exceptional results."
Third, you protect your energy. You do not owe long explanations, justifications, or endless debates. If someone truly cannot see the value you bring, that’s okay. Let them go gracefully. Your new chapter isn't built for people who want everything for nothing.
And lastly, know this: pushback is often a sign that you're on the right track. You’re stepping out of the “accessible to everyone” zone and into the “valuable to the right ones” zone. That’s where real businesses are built.
Final Tip: Not everyone will be meant to continue with you as you rise — and that’s not rejection, it’s refinement. Stay clear, stay confident, and keep walking in the direction of your higher calling. The right clients will recognize the value, and they’ll rise with you.
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