What to Say When You Announce a Price Increase
May 03, 2025
Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down how to announce a price increase with confidence — without sounding apologetic, awkward, or like you’re begging for permission.
Here’s the mindset first: you are not asking for approval. You are communicating evolution. You are letting your audience step up with you — or stay where they are, respectfully. When you announce a price increase, your messaging should be clear, professional, and focused on the value you’re delivering — not the cost.
Start by leading with growth and value, not fear. Open your announcement by explaining how your brand, services, or products have evolved. For example, you could say, "Over the past year, we’ve added new trainings, upgraded our systems, and created even faster transformations for our clients. Because of that growth, our pricing will be adjusting to match the level of value and service we now deliver."
Next, give a clear, respectful timeline. Never just spring a price change overnight. Your audience deserves transparency and time. You might say, "New pricing will go into effect on [date]. Until then, you’re welcome to secure your spot or purchase at the current rate."
Frame the change as an opportunity, not a penalty. Make it feel like an invitation to lock in value. For example, "If you’ve been thinking about joining us, now’s the perfect time to lock in the current rate before our upgrades roll out."
Most importantly, stay unapologetic. No “sorry for the inconvenience” energy. No shrinking. No nervous explanations. Raising your price is an act of leadership. It’s a statement that you respect your own growth, your energy, and the results you deliver.
People mirror your energy. If you are confident, clear, and calm about your price increase, your best buyers will trust and respect you even more. And the ones who don’t? They were never going to be your best clients anyway.
Final Tip: Raising your prices is not something to apologize for. It’s something to stand proudly behind. When you level up, you invite your audience to level up with you — and those who are ready will gladly follow.
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