Should You Raise Your Prices for New Clients Only?

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about something that trips up a lot of creators: When you raise your prices, should it apply to everyone — or just new clients?

Here’s the clean answer:
It’s smart — and strategic — to raise prices for new clients first.

Your existing clients already bought into your brand when it was newer, smaller, or less developed. They trusted you early. That loyalty matters. So when you raise your prices, you can honor your current buyers by grandfathering them in at their original rate — for a set period of time.

For example, you might say:
“If you're already enrolled, you stay at your current rate for the next six months.”
Or, “Existing members keep your locked-in pricing — no action needed.”

This approach protects loyalty, builds goodwill, and makes future price conversations easier because your audience knows you treat your buyers with integrity.

For new clients, however, your upgraded price should be effective immediately after your announced deadline. New value = new price = new buyers. No hesitation. No apologies.

Now, if you’ve made massive upgrades to your offers — totally overhauled systems, added new coaching, layered in premium support — then after a clear notice period (like 60–90 days), you can also bring current clients into the new pricing if they want continued access to the upgraded version.

The key is clarity. No blindsiding. No vague promises. Be clear about:

• Who keeps their current rate
  
  
• For how long
  
  
• When the new rates apply
  
  
• What’s changing, if anything, in the service
  
  

Respect current trust while still moving your business forward

.

Final Tip:
Honor your early buyers like VIPs — but respect your own growth by holding firm with new pricing for new clients. Loyalty and leadership can absolutely live side by side when you set the tone right.

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