Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about a mindset and strategy shift that separates real brands from the noise: Don’t chase followers — build buyers.

Getting followers is easy.
Building buyers is a skill.
And once you mas...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we're diving into something you cannot skip if you want lasting success: Audience Building.

Everybody talks about "followers" and "likes," but real audience building is different.
It is not about getti...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re going to reframe how you think about business growth — because in today’s world, audience building is the new currency.

It is not just a numbers game.
It is a value game — and your audience is th...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about one of the biggest mistakes new entrepreneurs make — and how to fix it: how to warm up your audience.

Selling cold is exhausting.
Warming up your audience first makes selling almost...

Hi Queens, welcome back to the School of Soul: The Social Series.
I’m Adeline Atlas, and today we’re going to talk about something crucial for business growth — how to scale your business effectively.

There are so many myths and misconceptions around scaling your business. Everyone wants to know...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m going to demystify scaling your business. I know there’s a lot of talk about the “secrets” to success, but let me tell you right now: scaling isn’t a secret, it’s a system.

If you’ve been stuck at ...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m going to demystify scaling your business. I know there’s a lot of talk about the “secrets” to success, but let me tell you right now: scaling isn’t a secret, it’s a system.

If you’ve been stuck at ...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m going to break down the DM flow that turned my Instagram followers into paying clients — and how you can set up a flow that works for you too.

If you’re struggling with how to move people from “just f...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re diving into an important truth that could totally shift your content strategy: Your audience isn’t cold — your content is.

If your content isn’t converting, if your audience isn’t engaging, or if...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about a big content trap that many entrepreneurs fall into: saving content ideas instead of posting them.

We all know the feeling: you’re scrolling through Instagram, or maybe you’re jott...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about CTAs (Call to Actions) — specifically, why your Instagram needs one in every post, and why just a caption isn’t enough.

If you’ve been posting content on Instagram but aren’t seeing...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re going to talk about how to turn your everyday content into everyday cash.

If you’re spending hours creating content but not seeing the revenue you’d like, this video is for you. I’m going to show...