Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about one of the biggest mistakes new entrepreneurs make — and how to fix it: how to warm up your audience.

Selling cold is exhausting.
Warming up your audience first makes selling almost effortless.

Let’s break it down clearly.

What Does It Mean to Warm Up Your Audience?

Warming up your audience means:

• Building trust
  
  
• Building familiarity
  
  
• Creating small emotional commitments
  
  
• Preparing them to say "yes" before you ever pitch an offer
  
  

When people feel connected to you, when they believe in your value, and when they trust that you have solutions — buying becomes natural.

Why Warming Up Matters

• Cold audiences need convincing.
  
  
• Warm audiences need permission.
  
  

When you warm them up properly, sales feel like the next obvious step — not a hard sell.

You shift from chasing people to attracting them.

How to Warm Up Your Audience Step-by-Step

Step 1: Show Up Consistently

Consistency builds familiarity.
If you only post when you are selling something, people do not trust you.

Be seen often enough that you become part of their daily scroll naturally — before you ever launch.

Step 2: Educate and Inspire for Free

Give away real value:

• Teach small tips
  
  
• Share mini-wins
  
  
• Shift their perspective
  
  
• Help them solve tiny problems in their day
  
  

When you give freely, you build authority and goodwill.

Step 3: Share Your Personal Story

People do not just buy products.
They buy the story behind the brand.

Share:

• Your challenges
  
  
• Your wins
  
  
• Why you do what you do
  
  

Let people feel connected to the human behind the posts.

Step 4: Engage First, Sell Second

Polls.
Questions.
Comment replies.
DM conversations.

Engagement is the bridge between follower and future customer.

Ask more questions.
Start more conversations.
Be genuinely interested.

Step 5: Pre-Frame Future Offers

Start planting seeds early:

• Mention you are working on a guide or course
  
  
• Ask if they would want early access
  
  
• Build anticipation before ever dropping a sales link
  
  

If people are warmed up first, the actual offer feels exciting — not surprising.

Final Tip

Warming up your audience is not about manipulating anyone.
It is about respecting the buying process:

• Serve first
  
  
• Earn trust
  
  
• Sell naturally
  
  

Smart Queens do not just throw offers at strangers.
They build relationships that turn followers into loyal buyers — every single time.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly