Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re diving into an important truth that could totally shift your content strategy: Your audience isn’t cold — your content is.

If your content isn’t converting, if your audience isn’t engaging, or if you’re not seeing the results you want from your posts, there’s one thing I want you to consider — it’s not your audience, it’s the content. This is the shift that many entrepreneurs need to make in order to create content that actually connects and converts.

In this video, I’m going to break down how to warm up your audience with the right kind of content, how to engage them in a way that feels personal and genuine, and why cold content is the real reason why your audience isn’t responding.

Let’s get started!

Why Content Becomes "Cold"

First things first, let’s talk about why content becomes cold in the first place.

Your audience is out there, waiting for you to show up and give them something of value. They’re interested in what you have to offer, but if you’re not speaking to them directly and delivering content that resonates, it’s like you’re talking to a brick wall.

Think of it like this:

• Cold content is content that feels generic and disconnected.
  
  
• It doesn’t speak to your audience’s pain points or desires.
  
  
• It feels like you’re just posting for the sake of posting, with no clear goal or strategy behind it.
  
  

When content is cold, it feels like an obligation to post rather than a genuine opportunity to engage with your audience. And when content feels like an obligation, your audience picks up on that energy, and they won’t respond.

But here’s the good news: You can turn that cold content into something that warms up your audience and makes them want to engage with you.

Step 1: Speak Directly to Your Audience’s Needs

The first step to warming up your content is to speak directly to your audience’s needs. You need to understand what your audience is struggling with, what they want to achieve, and how your offer can solve their problems.

If your content doesn’t speak directly to their pain points or goals, it’s going to fall flat. Here’s how to fix that:

1. Understand Your Audience:

Do you know exactly who your ideal customers are? What are they struggling with? What are their hopes and desires? This isn’t just about demographic information like age or location — it’s about getting into the psychographics of your audience. What motivates them? What challenges are they facing? And how can your content be the solution they’re looking for?

2. Speak Their Language:

Once you understand your audience, it’s time to talk to them in a way that resonates with their language. Use words and phrases they connect with. For example, if your audience is women entrepreneurs, use language like “build your empire” or “create the life and business you deserve.” If your audience is focused on fitness, talk about energy, strength, or confidence.

The key is to speak in a way that feels familiar and relatable. When your audience feels like you’re speaking directly to them, your content will immediately feel warmer and more engaging.

Step 2: Tell Stories and Show Real Life

People don’t connect with products — they connect with people. And they connect with stories. If you’re only posting about your product or service and not showing the human side of your brand, your content will feel like a sales pitch, and your audience won’t respond.

When you share stories, you create an emotional connection that turns cold content into relatable, authentic content. Here’s how to do it:

1. Share Personal Stories:

Your personal story is one of your most powerful assets. Sharing where you came from, what you’ve overcome, and how you got to where you are now can help your audience feel like they know you and trust you. You don’t have to overshare or be dramatic, but don’t be afraid to get personal. People love to connect with other people who are real, honest, and open about their journey.

2. Share Client Success Stories:

Stories from your clients or customers are equally powerful. They show real-world results and demonstrate the value of your product or service. Testimonial-style content, case studies, or simple shout-outs can warm up your content and show that your offers work.

If someone has had success with your course, product, or coaching services, share it! People relate to real experiences from other people, and that social proof can inspire trust and confidence.

Step 3: Create Content That Provides Value (Not Just Sales)

One of the most common reasons why content feels cold is because it's too focused on selling. Every post, story, or Reel doesn’t need to be a direct sales pitch. In fact, if you only focus on selling, your audience will start to tune out because they’re not getting anything of value.

Content that warms up your audience is value-driven. Whether it’s tips, resources, advice, or inspiration, the goal is to serve your audience first and foremost. When you provide value, you build trust and engagement, which naturally leads to sales.

For example:

• Share tips on how to solve a problem.
  
  
• Provide free resources like checklists or guides.
  
  
• Educate your audience on the benefits of your offer or niche.
  
  
• Inspire your followers with motivational content that speaks to their goals and dreams.
  
  

Value-driven content doesn’t push for a sale. It encourages interaction, builds relationships, and nurtures leads. This type of content naturally warms up your audience to the idea of purchasing from you when the time is right.

Step 4: Use Calls to Action (CTA)

No matter how amazing your content is, if you’re not telling your audience what to do next, it won’t convert. A clear CTA guides your audience to take action, whether that’s signing up for your email list, commenting on your post, or clicking the link in your bio.

CTAs should be direct and action-oriented:

• “Click the link in my bio to grab your freebie.”
  
  
• “DM me ‘START’ if you want to learn how to grow your business.”
  
  
• “Tag a friend who needs to hear this.”
  
  

Without a CTA, your content may leave people engaged but unsure of how to move forward, and that’s when your audience starts to lose interest.

Step 5: Consistency Is Key

Consistency is crucial to keeping your content warm. Posting once in a while won’t cut it — you need to show up consistently, both in terms of your content and the way you engage with your audience.

By posting consistently, you’re always staying in front of your audience and building familiarity. When your audience knows what to expect from you, they’ll come to rely on you as a trusted source of information, inspiration, or solutions.

Final Tip

Remember: Your audience isn’t cold. Your content is cold because it lacks that emotional connection, clarity, and direction.

By creating content that speaks directly to your audience’s needs, telling stories, providing value, and using strong CTAs, you’ll warm up your audience, increase engagement, and create genuine connections that lead to sales.

So, stop blaming your audience for not responding. It’s your job to create the content that connects with them. And when you do, they’ll respond, engage, and buy from you — over and over again.

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