When you're first starting your business, it can feel overwhelming to figure out what to offer and where to begin. What should your first paid offer be? How do you create something that people will buy, especially if you don’t have a long track record or a huge following yet?

In this video, I’m goi...

In this video, we’re going to dive into one of the most common concerns entrepreneurs have when it comes to selling: How do I move people up my value ladder without coming off as pushy?

Selling doesn’t have to feel awkward or salesy. In fact, the best sales strategies are the ones that feel natural...

The customer journey is the process a person goes through from the moment they first encounter your brand to when they become a loyal customer or repeat buyer. Understanding the customer journey is crucial because it helps you nurture your leads and turn them into long-term customers.

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As you move up your value ladder, the next step is introducing your high-ticket offers. These are your premium products or services, typically priced at $500 or more. High-ticket offers are where you see the biggest returns — both financially and in terms of customer loyalty.

In this video, we’ll b...

Now that you've got your freebie and entry-level offers set up, it's time to talk about the next step in your value ladder: mid-ticket offers. These are the offers that sit between your low-ticket entry offers and your high-ticket offers, usually priced between $97 and $297.

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Pricing is one of the most crucial elements of your value ladder, but here’s the thing — it’s not just about slapping a number on your offer. The price you choose impacts how people perceive the value of your product, how attractive it is, and how much they’re willing to pay.

One of the simplest an...