One of the most common questions I get asked is: Why do people buy low-ticket offers first before they’re willing to invest in high-ticket products or services? It’s a great question, and today we’re going to break it down and understand the psychology behind this.

The truth is, most people don’t j...

A value ladder is one of the most powerful tools for scaling your business, but what happens when it’s not working? What do you do if your value ladder isn’t converting — meaning, you’re not seeing the sales or engagement you expect at each level?

In this video, I’ll guide you through how to troubl...

When you're first starting your business, it can feel overwhelming to figure out what to offer and where to begin. What should your first paid offer be? How do you create something that people will buy, especially if you don’t have a long track record or a huge following yet?

In this video, I’m goi...

In this video, we’re going to dive into one of the most common concerns entrepreneurs have when it comes to selling: How do I move people up my value ladder without coming off as pushy?

Selling doesn’t have to feel awkward or salesy. In fact, the best sales strategies are the ones that feel natural...

The customer journey is the process a person goes through from the moment they first encounter your brand to when they become a loyal customer or repeat buyer. Understanding the customer journey is crucial because it helps you nurture your leads and turn them into long-term customers.

In this video...

As you move up your value ladder, the next step is introducing your high-ticket offers. These are your premium products or services, typically priced at $500 or more. High-ticket offers are where you see the biggest returns — both financially and in terms of customer loyalty.

In this video, we’ll b...

Now that you've got your freebie and entry-level offers set up, it's time to talk about the next step in your value ladder: mid-ticket offers. These are the offers that sit between your low-ticket entry offers and your high-ticket offers, usually priced between $97 and $297.

In this video, we’ll br...

Pricing is one of the most crucial elements of your value ladder, but here’s the thing — it’s not just about slapping a number on your offer. The price you choose impacts how people perceive the value of your product, how attractive it is, and how much they’re willing to pay.

One of the simplest an...

Entry offers are one of the most crucial steps in your value ladder. After your audience has downloaded your freebie and you’ve nurtured them through that first step, it’s time to introduce your first paid offer.

But here’s the catch: your first paid offer should not be expensive. We’re talking abo...

The freebie is one of the most crucial components of your value ladder. It's the first step in turning your followers into paying customers. But you might be wondering, “Why give away something for free?”

Here’s why: a freebie is an essential tool for pulling people into your world, building trust,...

A value ladder is a business strategy designed to take your customers from free content all the way up to high-ticket offers, step by step. It’s about gradually increasing the value of your products and services while helping your audience experience a deeper level of transformation at each stage.

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today, we’re diving into Instagram DM Automation — the tool that will change the way you handle your DMs, save you time, and scale your business without burning out.

Let’s break down exactly what Instagram DM a...