Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down brand positioning — in a way that’s simple, clear, and powerful enough for you to start applying today.

Brand positioning is not about trying to beat everyone else. It’s about clearly ...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down brand positioning — in a way that’s simple, clear, and powerful enough for you to start applying today.

Brand positioning is not about trying to beat everyone else. It’s about clearly ...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re getting into a truth that will free so many of you: You don’t need thousands of followers to build real trust — and real income.

Trust is not about numbers. It’s about connection. You can have 500 f...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about how to build a personal brand that doesn’t just look good — it actually pays you.

A personal brand that pays is built on one thing: value exchange. It's not enough to be inspiring, ent...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about the real secret behind what makes a brand magnetic — the kind of brand that draws people in naturally without begging for attention.

A magnetic brand isn’t just about being pretty, lou...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re starting at the root — What actually is a brand?

A brand is not your logo. It’s not your website colors. It’s not just your fonts, your slogans, or your Instagram feed. A brand is the feeling people...

 Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re closing out this series with a truth most people overlook — raising your prices is not just about making more money. It’s about respect. Respect for your time. Respect for your growth. Respect for t...

 Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about something that trips up a lot of entrepreneurs — how often should you actually raise your prices?

The truth is, there’s no rigid rule, but there are clear markers you should be watchi...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re covering something that every real business builder needs to be ready for — how to handle pushback when you raise your prices.

Let’s get real: not everyone will clap when you level up. Some people w...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about whether you should offer a "last chance" deal before raising your prices — and how to do it the right way if you choose to.

The short answer is yes — offering a "last chance" opportuni...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down how to announce a price increase with confidence — without sounding apologetic, awkward, or like you’re begging for permission.

Here’s the mindset first: you are not asking for approva...

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about something that trips up a lot of creators: When you raise your prices, should it apply to everyone — or just new clients?

Here’s the clean answer:
It’s smart — and strategic — to raise...