ORDER YOUR COPY

PART VIII

LIFE IS EASIER AT HIGHER LEVELS

STRUGGLE AND COMPETITION BELONG TO THE HERD LEVELS ONLY

THIRTY-SEVEN

NO COMPETITION AT THE TOP

The craziest thing we have been taught to believe is that it is hard to make it to the top and that it is hard to stay there. I am sure you have heard both of these sayings. Both are lies. 

Let’s reframe this and explain why neither of these statements are true. The truth is, it is easy to get to the top; it doesn't take intelligence or a great amount of resources; it simply takes proper planning, thinking strategically ahead of time, and taking one step after another until you are where you want to be. Making it to the top has little to do with HOW good someone is. It is simply that they choose to go there and take the steps until they get there. They never stopped. In my career, you would be very surprised when you met some of the top producers. And this is no knock or critique of them; many are just like you and me. I know that some even have super low self-confidence. They don't even know they are as good as they are. How did they get that good? By never stopping. Many masters are no different than everyone left in the herd. They simply did the work. They did their parts, and the success came as a result. By never stopping they continue to gain experience, and over time they master their craft and its tasks. However, many are not extraordinary in any way, and anyone could take their place if they were willing to put in the hard work and dedication these individuals did. The one common denominator between all the top producers I know, like, and respect? They all earned their spot. And earning their top spot had nothing to do with talent – it came down to hard work and dedication to follow through on all the steps to make it to the top.

How can it be that there is no competition at the top?

Let me explain how this works. I will give you an example using an influencer or how it works for myself as a content creator on the Internet. 

I am sure everyone out there who wants to start now and become a content creator at some point has the thought that it's too saturated. And yes, entry level is. But none of the other levels are.

Huh? This is where it gets cool. Think of all the influencers you know on Instagram. Okay? Basically, everyone thinks they are an influencer on Instagram. Next, think of how many of those “influencers” have both Instagram and YouTube. I bet the list just got much smaller. Maybe 1 percent? Maybe? Not even? Does one out of every one hundred of the people on Insta you know have a YouTube channel?  Probably not. Ok, in your head think of all those people with the Instagram and the YouTube channel. How many of them have a podcast? Maybe one? Out of all of them.

Okay. What about all of the above? Do they have courses? Do you see how, as we go up in levels in life, the competition thins out? This is true everywhere, all around us. The reason for this is that most people get trapped in the entry levels of life. They never push through, fearing they will not make it on the other side. If only they knew the other side was less work; the higher you go in levels, the less work you actually do. It doesn't take very many levels until you are hiring other people to do your work for you, thus taking on more and then outsourcing that as you climb and climb. It is an illusion that it is difficult to make it to the top in life, and it surely is not crowded once you get there. I promise you more than 50 percent of the chairs are always empty! The higher you climb, the less you are competing against. And it doesn't work proportionately. In the beginning, you are with everyone, but after a few hard years of work, you won't see anyone around you. It's wild. Wildly worth it to commit in the beginning, then pedal as hard as you can uphill so you ride the downhill road home for the rest of your life.

ORDER YOUR COPY