Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m teaching you exactly what a Tripwire Offer is — and why it is one of the smartest moves you can make to build cash flow fast.

First — what is a Tripwire Offer?

A Tripwire is a low-ticket product offered immediately after someone takes a free action, like downloading a freebie, signing up for a lead magnet, or joining your email list.

It is a quick, easy, low-pressure offer designed to move someone from a freebie taker into a buyer as soon as possible.

The purpose of a tripwire is not just to make money.
It is to turn cold leads into customers immediately — and change the relationship from follower to buyer.

Why Tripwire Offers Are So Powerful

• Buyers are more likely to buy again compared to freebie collectors.
  
  
• A small purchase builds trust quickly.
  
  
• It helps you cover your marketing costs and even grow your list profitably.
  
  
• It separates serious action-takers from passive scrollers.
  
  

A tripwire offer is not about making a ton of money per sale.
It is about building a buyers list — the most valuable asset you can have.

Examples of Tripwire Offers

• A $17 Instagram Story Scripts Pack after downloading a free content calendar.
  
  
• A $27 Canva Template Bundle after signing up for a free webinar.
  
  
• A $37 Mini-Course after claiming a free workbook.
  
  

Notice:
Tripwires are low-friction, high-value, and easy yes offers.
They feel like a bonus opportunity that is too good to miss.

What Makes a Good Tripwire Offer

• Low Price Point: $7, $17, $27, or $47 are typical.
  
  
• Immediate Value: It solves a real problem right now.
  
  
• Tight Connection: It directly relates to the freebie they just grabbed.
  
  
• Urgency: Often time-limited to create faster action (for example, "Special price available for the next 15 minutes").
  
  

The best tripwires feel like the natural next step after someone downloads the freebie.

Quick Example Flow

• You offer a free guide: "30 Days of Instagram Content Ideas."
  
  
• As soon as they download it, they are offered a $27 mini-course: "Story Prompts That Sell — 30 Days of Plug-and-Play Scripts."
  
  

They are already in the mindset of solving their content problem, so the upsell feels natural, not pushy.

This is what makes tripwires so effective.

Final Tip

Tripwire offers are not about making thousands of dollars overnight.

They are about setting up a system:

• To convert free leads into paying customers
  
  
• To cover ad spend or list-building costs
  
  
• To train your audience to invest in themselves through you
  
  

Smart Queens do not just build freebie collectors.
They build buyer bases.

Tripwires turn traffic into transactions — and that is how real digital empires start.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly