Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m teaching you exactly what a Story Funnel is — and why it’s one of the most powerful tools you have for making sales directly through Instagram without feeling like you’re selling at all.

If you use your Stories right, you can turn attention into action — without needing a big audience or paid ads.

Let’s break it down.

What is a Story Funnel?

A Story Funnel is a series of Instagram Stories designed to move your audience:

• From watching you casually
  
  
• To engaging with you intentionally
  
  
• To buying from you confidently
  
  

It is a mini sales funnel built inside your Instagram Stories — fast, personal, and direct.

Instead of treating Stories like random updates, you treat them like strategic conversations.

Why Story Funnels Are So Powerful

• Stories feel personal, casual, and real — not corporate or scripted
  
  
• Your warmest, most engaged audience watches your Stories
  
  
• You can build connection and urgency quickly in just a few frames
  
  
• You can drive traffic to your offers daily without feeling salesy
  
  

The closer you are to your audience, the faster they trust and buy.

Stories create closeness faster than almost any other type of content.

How to Build a Simple Story Funnel

Step 1: Open with Relatability

Start with a quick story or question that speaks to a common frustration or desire.

Example:
"Feeling stuck with what to post on Instagram again?"

You want them nodding in agreement immediately.

Step 2: Educate or Shift Perspective

Give a quick insight or tip related to the problem.

Example:
"Most people waste time planning content instead of using plug-and-play prompts."

This positions you as the guide — not just someone pointing out problems.

Step 3: Present the Solution

Now introduce your product or offer as the easy next step.

Example:
"I created a 30-Day Story Prompt Pack that makes posting simple and actually sells your offers."

Show what the offer is and how it solves their problem directly.

Step 4: Strong Call-to-Action

Tell them exactly what to do next:

• "DM me 'PROMPTS' and I’ll send you the link."
  
  
• "Click the link in my bio to grab yours now."
  
  

One action.
One direction.
Make it easy.

Step 5: Add Social Proof (Optional)

You can add a quick screenshot:

• A testimonial
  
  
• A buyer success story
  
  
• A behind-the-scenes look at people using your product
  
  

Proof builds trust instantly.

How Often Should You Use Story Funnels?

• Mini Story Funnels can be used 2–4 times a week without feeling overwhelming
  
  
• Rotate different angles: pain points, results, behind-the-scenes, buyer stories
  
  
• Mix value and offers naturally so it always feels human, not robotic
  
  

Consistency wins.
Not one loud day of selling.

Final Tip

Stories are not just for entertainment.

When you build intentional Story Funnels, you turn casual watchers into committed buyers — one frame at a time.

Smart Queens do not leave sales to chance.
They guide the conversation clearly and confidently every single day.

✅ This script:

• Defines Story Funnel clearly
  
  
• Walks through a real-world structure
  
  
• Ends strong, focused, and professional — no emojis, no fluff
  
  

Would you like me to now roll into:
What is a Digital Funnel
to keep moving cleanly into the next concept inside Funnels, Pages & Strategy?

Ready for the next one?

💸 The Soul Social Vault

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