Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down exactly what a Self-Liquidating Funnel is — and why it’s one of the smartest ways to start funding your growth without going into debt.

If you want to build a business that pays for itself — while you grow your list and audience — you need to understand this strategy.

Let’s break it down clearly.

What is a Self-Liquidating Funnel?

A Self-Liquidating Funnel — sometimes called an SLO Funnel — is a simple sales system where:

• You offer a low-ticket product right after someone opts into a freebie
  
  
• The sales from that low-ticket product cover your costs of lead generation (or even turn a small profit)
  
  

In other words:
Your audience-building pays for itself because you immediately monetize new leads as they join.

You grow your list and your customer base at the same time — without running out of cash.

Why Self-Liquidating Funnels Are Powerful

• You offset or eliminate advertising and marketing costs
  
  
• You turn freebie downloaders into buyers immediately
  
  
• You create a buyers list, not just a list of freebie seekers
  
  
• You set up fast, steady cash flow while you grow
  
  

Smart Queens get paid to build their list — not pay out endlessly hoping to sell later.

How a Self-Liquidating Funnel Works Step-by-Step

Step 1: Offer a Valuable Freebie

Start with a freebie that solves a real problem and attracts the right people into your world.

Examples:

• A mini ebook
  
  
• A checklist
  
  
• A free workshop
  
  

The key is quality.
You want serious leads, not just freebie collectors.

Step 2: Present a Low-Ticket Offer Immediately After

As soon as they opt-in, you send them to a sales page offering a low-priced product — typically between $17 and $97.

Examples:

• A full toolkit
  
  
• A starter mini-course
  
  
• A digital swipe file bundle
  
  
• A masterclass replay
  
  

This is often called a "Tripwire" offer — a special deal only available immediately after opting in.

Step 3: Add an Optional Order Bump

Right on the checkout page, you can offer a small add-on for an extra $17–$47.

Example:

• "Add the Advanced Swipe File Bundle for just $27 more."
  
  

Many buyers will say yes to a small, related offer, boosting your revenue instantly without needing new traffic.

Step 4: Build an Email Follow-Up Sequence

Whether they buy or not, they now enter a nurture sequence:

• Share extra tips and value
  
  
• Remind them about your products
  
  
• Invite them into your core or mid-ticket offers later
  
  

Your funnel continues working even after the initial offer.

What Makes a Good Self-Liquidating Offer?

• Solves a clear, urgent problem
  
  
• Feels like a steal for the price
  
  
• Delivers quick wins
  
  
• Has low risk for the buyer
  
  

You are not trying to sell a massive program at this stage — you are creating momentum and fast trust.

Final Tip

A Self-Liquidating Funnel is about smart stacking —
stacking free value, low-ticket offers, and nurturing in a way that funds your growth and builds your brand at the same time.

If you want to scale fast without drowning in expenses,
building a Self-Liquidating Funnel is not optional — it is the move.

Grow your list.
Grow your income.
Grow your impact — all at once

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly