Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re breaking down exactly what a Funnel Builder is — and how it helps you set up automated systems that sell your offers without needing constant manual effort.

You do not need to be a tech expert to build a funnel.
You just need the right tool and the right plan.

Let’s break it down clearly.

What is a Funnel Builder?

A Funnel Builder is a software tool that helps you create all the pages, steps, and automations you need to guide your audience from lead to customer.

It lets you:

• Build opt-in pages
  
  
• Build sales pages
  
  
• Set up checkout pages
  
  
• Deliver products automatically
  
  
• Automate email sequences
  
  
• Track leads and sales
  
  

All without needing to code or hire a web developer.

It is the system behind your digital business engine.

Why Funnel Builders Matter

• They make it easy to create full customer journeys without tech headaches
  
  
• They automate selling, nurturing, and onboarding
  
  
• They give you data and metrics to see where your funnel can improve
  
  
• They allow you to launch products faster and test offers easily
  
  

A good Funnel Builder turns your ideas into income with way less stress.

Common Funnel Builder Tools

Depending on your goals and business size, popular Funnel Builders include:

• Kajabi: All-in-one for courses, landing pages, products, and emails
  
  
• Stan Store: Lightweight storefront and basic funnels perfect for beginners
  
  
• ClickFunnels: Strong for complex, multi-step sales funnels
  
  
• Leadpages: Simple landing pages and opt-in funnels
  
  
• Kartra: All-in-one tool like Kajabi with a focus on marketing automations
  
  

Each has strengths — the key is choosing what fits your current business stage, not what looks the flashiest.

What a Basic Funnel Builder Setup Includes

1. Landing Page

First page where people enter — usually an opt-in page for a freebie or a sales page for a low-ticket product.

2. Thank You Page

After someone opts in or buys, they see a thank you page — often with the next steps or a bonus offer (an upsell).

3. Checkout Page (If Selling)

Secure page where customers enter payment details to buy your offer.

4. Delivery Page or Email

Automatically delivers the product, course, or confirmation email after purchase.

5. Email Automation (Optional but Powerful)

If you are capturing emails, a funnel builder can also trigger automated email sequences to nurture and upsell.

This completes the funnel and continues building relationship after the first interaction.

Final Tip

A Funnel Builder does not create magic.
You create the strategy — the builder just gives you the tools to bring it to life faster.

Smart Queens know that building funnels manually costs energy.
Using the right tool lets you scale like a CEO — focusing on creating offers, building your brand, and serving your audience, not wrestling with endless tech setups.

Your funnel builder is not just software.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly