Hi Queens, welcome back to Set Up & Sell. I’m Adeline Atlas, and today we’re covering a new tool Instagram added that’s become one of the most powerful selling features — and hardly anyone is using it right: broadcast channels.

If you’ve ever been shadowbanned…
 If you’ve ever had your story links get ignored or blocked…
 If you’ve struggled to repeat your call-to-action without the algorithm punishing your reach…

This is your workaround.
 Because broadcast channels let you talk directly to your warmest audience — and post links daily without getting flagged, suppressed, or lost in the feed.

Let’s break down what a broadcast channel is, why you should start one today, and exactly how to use it to sell smarter — not louder.

First — What Is a Broadcast Channel?

A broadcast channel is an Instagram tool that lets you send one-way messages to your followers — kind of like a group text list inside your DMs.

• It lives in the inbox section of Instagram
• People “join” voluntarily, and you can promote the link in Stories
• Once inside, they get notified every time you drop a message
• Only you can post — your audience can’t reply (but they can react with emojis or vote in polls)

It’s like a hybrid between Stories, email, and a mini Telegram channel — right inside Instagram.

Why It Matters for Selling

Broadcast channels are:

• Not restricted by feed algorithms
  
• Not limited by shadowban filters
  
• Perfect for link-heavy, CTA-heavy, or launch messaging
  
• Directly connected to your IG account — no extra tech required
  

You can use them to:

• Drop product links daily
• Announce bonuses or flash sales
• Share testimonials or buyer screenshots
• Run soft launches without crowding your main feed
  And because only your warmest audience joins — they’re more likely to convert.

Step 1: How to Set Up a Broadcast Channel

1. Go to your IG DMs
2. Tap the “+” icon and select Create broadcast channel
   
3. Name your channel (use keywords or a product name)
• Examples: “Digital Product Drops” / “Content Sales Channel” / “✨DM Templates Vault”
4. Choose All followers or Subscribers only
   
5. Post your first welcome message
6. Promote the channel in your Stories:
• “Want daily tips + discounts? Join the Broadcast Channel — link below.”

Now you have a direct, searchable, link-friendly channel you can use to sell anytime.

Step 2: Use It Like a Link-Based Daily Sales Feed

Here’s the real win: Instagram doesn’t flag your links in broadcast channels.
 That means:

• You can post multiple links daily
• You don’t get shadowbanned for posting the same CTA
• You’re no longer limited to “link in bio” language in Stories

Examples of what to post:

• “Just dropped my $27 Caption Kit — here’s the link”
• “3 spots left in the content accelerator — DM me if you need help deciding”
• “New testimonial just landed — want in?”
• “Flash sale until midnight — tap here to buy before it closes”

This is where daily monetization meets no-pressure selling.

Step 3: Keep Messages Short, Direct, and Skimmable

Treat your channel like a sales announcement board — not a blog.

Post formats:

• Single-line promo:
   “The Content Vault is now live — 50+ tools for $47. Tap here → [link]”
• CTA + proof:
   “3 people bought the Reels Planner in the last 24 hours. Still need it? Tap here → [link]”
• Announcement-style:
   “🎉 New toolkit drops Friday. Broadcast fam gets early access.”

Short. Scrollable. Strategic.

Step 4: Build Routine and Expectation

Use your broadcast like a content rhythm:

• Mondays: Motivation or value post
• Tuesdays: Mini teaching or tool
• Wednesdays: Promo with proof
• Fridays: New drop or flash sale

Let your audience expect to hear from you — and expect to see what’s available to buy.

This builds trust and buying momentum over time.

Step 5: Drive Signups Through Stories and Highlights

Promote your broadcast channel just like you would a product:

• “Want first access to all my templates?”
• “Need daily sales tips? I drop them in my Broadcast Channel — join it now”
• “Can’t post links in stories daily? This is my workaround — and I share every product drop here”

Create a Highlight called:

• “🚨 Channel Access”
• “💬 Sales Updates”
• “🧠 Daily Tips”

Inside, explain what they’ll get and drop your join link weekly.

Step 6: Use Emojis, Polls, and Reactions for Micro-Engagement

Although followers can’t reply directly, they can react.

Use emoji polls or “double tap if you want this” strategies to:

• Test offer interest
• Gauge excitement
• Track demand for new tools
• Invite soft engagement

Then follow up in Stories or DMs based on those signals.

Final Tip:

Broadcast channels are the cheat code to link-heavy, low-pressure selling.

They give you:

• A sales-focused space
• Freedom to post links daily
• A direct line to your most ready-to-buy followers
• Control over your launches — without platform suppression

This is not a trend — this is smart digital infrastructure.

Set it up. Show up daily. And let the link clicks turn into income streams — on your terms.

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