The First Offer You Should Build (If You’re Brand New)

When you're first starting your business, it can feel overwhelming to figure out what to offer and where to begin. What should your first paid offer be? How do you create something that people will buy, especially if you don’t have a long track record or a huge following yet?

In this video, I’m going to guide you through how to create your very first paid offer, even if you're brand new to the game. I’ll show you how to build an offer that’s easy to create, low-risk for your audience, and aligned with the value ladder you’re building.

Why Your First Offer Matters

Your first offer is critical for kick-starting your business. It’s what gets you paid for the value you’re providing, and it serves as the foundation for your entire business. The goal of your first paid offer is to start generating revenue while you build trust with your audience.

Your first offer doesn’t need to be perfect. It doesn’t need to be your high-ticket item or your biggest product. What it needs to do is solve a real problem for your audience and show them that working with you is worth the investment.

Your first offer should also be simple, doable, and achievable. You don’t want to overcomplicate things or create something too big. Your goal is to create a quick win for your audience, so they see the value in what you offer and are excited to buy from you again.

How to Identify Your First Paid Offer

The key to creating your first paid offer is knowing your audience and understanding their needs. Here are some simple steps to help you identify what your first paid offer should be:

1. Look at Your Audience’s Pain Points

The most successful offers are those that solve a specific problem. Take a moment to think about the pain points your audience is facing. What are they struggling with that you can help them overcome? This is your starting point.

For example:

• If your audience is new to Instagram marketing, your first offer could be a “30-Day Instagram Content Calendar” to help them stay consistent.
  
  
• If your audience is struggling with time management, your first offer could be a “Time Blocking Worksheet” or a mini-course teaching effective time management techniques.
  
  

Your first paid offer doesn’t need to be complicated — it just needs to solve a specific problem in a clear and actionable way.

2. Start With Something Simple to Create

When you’re starting out, you don’t need to build a huge course or offer something complex. Instead, focus on creating something that’s easy to produce and delivers immediate value. This could be:

• A template or checklist that helps people achieve a specific outcome.
  
  
• A mini-course that covers one specific topic or skill.
  
  
• A workbook that helps people implement a process step-by-step.
  
  

The idea is to start small and create an offer that’s easy for you to produce but still valuable for your audience. This way, you can get it out there quickly, start generating revenue, and build momentum.

3. Validate Your Idea Before Launching

Before you create your first paid offer, it’s important to validate your idea. You want to make sure there’s demand for your offer and that it will actually solve a problem for your audience.

Here’s how you can validate your idea:

1. Ask your audience: If you have a small email list, social media following, or even just a handful of people who engage with you regularly, ask them directly. You can create a poll or survey asking what their biggest pain points are and what they would be willing to pay for a solution.
   
   
2. Offer a beta version: You can create a beta offer (a “pre-launch” version of your paid product) and offer it to a small group of people in exchange for feedback and testimonials. This way, you can ensure that the product is solving a real problem before you go all-in on the full launch.
   
   
3. Test the price: Once you have an idea for your offer, test the pricing with a small audience. Let them know that it’s a limited-time offer and ask them if they’re willing to invest at that price point. This can give you an idea of whether or not your offer is priced well.
   
   

Validating your offer first ensures you don’t waste time creating something that won’t sell. It helps you test the market before you put a lot of effort into a larger launch.

What Type of Paid Offer Should You Create First?

Your first paid offer should be low-ticket (under $100). The goal is to offer something that’s affordable, easy to create, and low-risk for your audience. Here are a few examples of low-ticket offers that work well for beginners:

1. Digital Downloads

These are simple, low-cost products that your audience can download instantly after purchase. Examples include:

• Checklists
  
  
• Workbooks
  
  
• Ebooks
  
  
• Templates (such as Instagram post templates, email templates, etc.)
  
  

Digital products are an excellent option because they’re easy to produce and can be sold multiple times without any extra work on your part.

2. Mini-Courses

A mini-course is a great entry-level offer because it allows you to package your knowledge into something that provides value, but without requiring a huge amount of content creation. You can break it down into:

• 2-3 short lessons
  
  
• Easy-to-digest modules
  
  
• Actionable steps that help your audience solve a specific problem
  
  

Mini-courses are great because they give your audience a taste of your teaching style and allow them to experience what working with you would be like before committing to a larger course.

3. 1:1 Coaching or Consultations

If you’re ready to work directly with clients, offering 1:1 coaching or a consultation session can be a great way to start generating revenue. These are time-based offers where you provide personalized advice and support.

You can offer a one-time session for a low price (for example, a $97 strategy call) to help someone get clear on their goals or work through a specific challenge.

How to Promote Your First Offer

Now that you’ve created your first paid offer, it’s time to promote it. Here are a few simple ways to get your offer in front of your audience:

1. Use Your Freebie:
   Your freebie is a great lead-in for your first paid offer. When someone downloads your free offer, follow up with an email that introduces them to your entry-level product. Be sure to emphasize how this paid offer helps them take the next step in their journey.
   
   
2. Social Media:
   Share your offer on Instagram, Facebook, and other platforms where you engage with your audience. Use clear CTAs to encourage your followers to take the next step and purchase your entry-level product.
   
   
3. Email Marketing:
   Send out nurturing emails that lead your audience toward purchasing your first offer. You can highlight the benefits, create urgency, and offer limited-time discounts to encourage people to buy.
   
   

Final Tip

Your first paid offer doesn’t need to be perfect. It’s all about getting started, testing the market, and learning what your audience needs. You can always refine and expand your offers over time, but the most important thing is to get something out there and start generating revenue.

The goal of your first paid offer is to build trust with your audience, solve a specific problem, and start monetizing the value you provide. Keep it simple, focus on providing a real transformation, and don’t overthink it. With the right approach, your first paid offer will be the foundation for your future growth.

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✔️ 200+ bite-size lessons on offers, sales, automation, branding
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