The 3 Biggest Pricing Mistakes New Creators Make

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re going to save you from some of the most expensive mistakes new creators make when it comes to pricing their offers.

If you don’t get this part right, you’re not just slowing down your sales — you’re hurting your brand reputation, your confidence, and your ability to scale later. Let’s break down the three biggest traps so you can skip the struggle and move straight into selling smarter.

Mistake #1: Pricing Based on Fear, Not Strategy
Most new creators set their price based on what they think people can “afford” — not on the value they’re actually delivering. They assume lower price = more sales. But what happens is the opposite: low prices often signal low confidence. Buyers don’t feel safer paying less — they actually trust you less if your price seems too low for the transformation you’re offering. Price based on the value you’re giving, not based on your fear of rejection.

Mistake #2: Hiding the Price or Making It Hard to Find
Some people think they’re being strategic by making customers DM them for the price or fill out a form just to find out what the offer costs. Big mistake — especially when you're still building trust. If people have to work to find the price, you’re losing 90% of them right there. Be clear. Be proud. Stand tall behind your price. When you own it openly, you position yourself as someone worth investing in.

Mistake #3: Not Matching the Price to the Promise
If you are promising a major life change, but you’re charging $17, the disconnect confuses people. They’ll wonder, "Is this really that good?" On the flip side, if you’re charging $997 for a quick-win mini-guide, the offer will feel inflated and suspicious. The price must match the promise. If the transformation is big, the price should reflect that. If it’s a quick fix, the price should be accessible but still respect your value.

Pricing isn’t about tricking people or playing games. It’s about setting a number that feels aligned — for them and for you.

Final Tip:
Your price is your energy in numbers. Price with pride, present it clearly, and match it to the size of the solution you're offering — and watch how much smoother your sales flow becomes

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✔️ 200+ bite-size lessons on offers, sales, automation, branding
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