Stan Store vs. Kajabi: What’s Right for Your Brand?
May 05, 2025
Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m helping you figure out which platform is right for you: Stan Store or Kajabi.
Both are powerful tools — but they’re built for very different stages of business.
Let’s break it down.
🎯 First — What is Stan Store?
Stan Store is a lightweight, easy-to-use storefront you can link directly to your Instagram or TikTok bio.
It’s made for quick launches, simple offers, and fast cashflow.
Stan lets you:
- Sell digital products
- Offer coaching calls
- Deliver freebies
- Build email lists
- Set up upsells easily
It’s built for creators who want speed and simplicity — no complicated tech setups, no full website needed.
If you’re just starting out and you want to start making money now without getting stuck in setup mode, Stan Store is perfect.
🎯 What is Kajabi?
Kajabi is a full-scale business platform.
It’s built for long-term digital brands that want full control over:
- Digital products
- Membership
- Email marketing
- Automations
- Landing pages
- Full websites
Kajabi lets you:
- Host entire courses and coaching programs
- Build complex funnels
- Automate entire customer journeys
- Scale into a multiple-offer business easily
It’s more powerful — but it’s also more complex.
It’s an investment for Queens who are serious about scaling big — not just setting up fast.
🛠 Stan Store is Perfect for You If:
- You want to launch a product or coaching offer quickly
- You’re selling low-ticket or mid-ticket offers ($17–$197)
- You’re focused mainly on Instagram, TikTok, or social selling
- You don’t want to deal with a full website yet
- You want to stay lightweight, flexible, and fast
🛠 Kajabi is Perfect for You If:
- You want to build an empire — multiple offers, funnels, passive income stacking
- You plan to sell full courses, memberships, masterclasses, and higher-ticket offers
- You want everything under one roof: products, emails, automations, website
- You’re ready to invest more upfront to scale smarter long-term
- You’re building a real digital brand — not just selling one offer
🛎️ Quick Tip:
- Start with Stan Store if you need fast cash flow and a simple sales machine.
- Grow into Kajabi when you’re ready to scale your brand beyond one or two offers.
They’re not enemies — they’re stages.
Stan Store is the on-ramp.
Kajabi is the full freeway.
Choose based on where you are right now — and where you know you’re going.
💸 The Soul Social Vault
Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly