Stan Store vs. Kajabi: What’s Right for Your Brand?

digital products passive income social media May 05, 2025

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m helping you figure out which platform is right for you: Stan Store or Kajabi.

Both are powerful tools — but they’re built for very different stages of business.
 Let’s break it down.

🎯 First — What is Stan Store?

Stan Store is a lightweight, easy-to-use storefront you can link directly to your Instagram or TikTok bio.
 It’s made for quick launches, simple offers, and fast cashflow.

Stan lets you:

  • Sell digital products
  • Offer coaching calls
  • Deliver freebies
  • Build email lists
  • Set up upsells easily

It’s built for creators who want speed and simplicity — no complicated tech setups, no full website needed.

If you’re just starting out and you want to start making money now without getting stuck in setup mode, Stan Store is perfect.

🎯 What is Kajabi?

Kajabi is a full-scale business platform.
 It’s built for long-term digital brands that want full control over:

  • Digital products
  • Membership
  • Email marketing
  • Automations
  • Landing pages
  • Full websites

Kajabi lets you:

  • Host entire courses and coaching programs
  • Build complex funnels
  • Automate entire customer journeys
  • Scale into a multiple-offer business easily

It’s more powerful — but it’s also more complex.
 It’s an investment for Queens who are serious about scaling big — not just setting up fast.

🛠 Stan Store is Perfect for You If:

  • You want to launch a product or coaching offer quickly
  • You’re selling low-ticket or mid-ticket offers ($17–$197)
  • You’re focused mainly on Instagram, TikTok, or social selling
  • You don’t want to deal with a full website yet
  • You want to stay lightweight, flexible, and fast

🛠 Kajabi is Perfect for You If:

  • You want to build an empire — multiple offers, funnels, passive income stacking
  • You plan to sell full courses, memberships, masterclasses, and higher-ticket offers
  • You want everything under one roof: products, emails, automations, website
  • You’re ready to invest more upfront to scale smarter long-term
  • You’re building a real digital brand — not just selling one offer

🛎️ Quick Tip:

  • Start with Stan Store if you need fast cash flow and a simple sales machine.
  • Grow into Kajabi when you’re ready to scale your brand beyond one or two offers.

They’re not enemies — they’re stages.
 Stan Store is the on-ramp.
 Kajabi is the full freeway.

Choose based on where you are right now — and where you know you’re going.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly

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Adeline Atlas - @SoulRenovation