Pricing Your Offer Like a Pro
May 03, 2025
Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re kicking off one of the most important conversations we need to have when it comes to building real income online: Pricing your offer like a pro.
If you think pricing is just picking a number that "feels good," you’re already leaving money, sales, and opportunity on the table. Pricing is not just about the number you pick — it’s about the strategy you build behind it. The right price doesn’t just make you money; it positions your brand, sets buyer expectations, and determines whether you scale fast — or stay stuck guessing why people aren't buying.
Most people don’t realize this: your offer could be amazing, your content could be on fire — but if your price point is wrong, none of it will hit the way it should. Price too low, and you look unsure of your value. Price too high without building enough trust first, and you scare off the very people you’re trying to serve. Pricing is the filter that makes or breaks your sales before the customer even reads the full offer.
It’s not just a number. It’s the first silent message you send about your brand’s value, confidence, and quality. People judge offers fast — and your price either aligns with that judgment or repels them.
When you price smart, you create alignment. Your audience feels like they’re getting a deal — but you’re still getting paid well. You create sales flow that feels effortless because it matches the psychology of your buyer. And you build long-term brand loyalty because your customers feel like their investment with you was a no-brainer.
If you price emotionally, without structure, you’ll stay emotional about your results too — constantly questioning if you're good enough, instead of realizing it was just a small strategic shift you needed.
Over the next videos, we’re going to break down how to pick the right price when you're starting, how to build value so your offer feels like a steal, why tiny numbers like $99 sell more than $100, and how to use price to scale without burning out.
Pricing isn’t a guess. It’s not a feeling. It’s a business move.
And when you learn to play this piece right, you stop surviving — and you start scaling.
Final Tip:
Pricing is the silent handshake between you and your buyer. Price confidently, price strategically, and watch how differently people start treating your brand.
Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly
