ManyChat Mistakes That Kill Conversions
May 03, 2025Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about the common mistakes people make with ManyChat that kill their conversions — and how you can avoid them to sell smarter, not harder.
ManyChat is powerful — but only if you use it right.
Done wrong, it can feel spammy, robotic, or confusing — and instead of making sales, you’ll turn people off.
🎯 Top ManyChat Mistakes That Kill Sales:
1. Making Your DMs Feel Like a Robot
If your ManyChat flow sounds stiff, cold, or overly scripted, people know it’s automated — and it kills trust.
Example of bad DM:
"Thank you for your inquiry. Please select from the following options."
That feels like a customer service bot, not a real Queen.
✅ Fix it:
Make your automations sound human, personal, and conversational.
Example of good DM:
"Hey Queen! ✨ I got you — here’s the free guide you asked for. Tap below to grab it!"
Talk like you would in real life. Keep it warm.
2. Asking for Too Much Info Upfront
If your automation immediately demands:
...you’re scaring people off.
Most people aren’t ready to give up all their info in the first DM.
✅ Fix it:
Only ask for what you actually need to deliver the first value.
Start with one action:
- Get their email if you're giving a freebie.
- Get a click if you're sending a product link.
Build trust first. You can ask for more later.
3. Sending Too Many Messages at Once
Nobody wants to open Instagram and get hit with 10 back-to-back automated messages.
It feels overwhelming and spammy.
✅ Fix it:
Keep your initial flow short:
- Welcome them
- Deliver the value (link, freebie, etc.)
- Offer a next step if they want it
Space messages out naturally.
One or two follow-ups — max.
4. Not Testing Your Flows Before Launching
The worst thing you can do is launch an automation... and then realize:
- The link is broken
- The button doesn’t work
- The keywords aren’t triggering
✅ Fix it:
Always run a test on yourself:
- DM your page the keyword
- Make sure the automation fires correctly
- Click through all buttons to double-check the flow
Fix any issues before you promote it to your audience.
5. Forgetting to Tell People What to Do Next
Sometimes automations deliver the freebie... and then leave people hanging.
✅ Fix it:
Always give a clear next step after delivering the freebie.
Example:
"Your guide is on the way! 🚀 If you want to fast-track your growth, check out the Mini-Course while it’s 50% off. 👇 Tap below."
Guiding people to the next step = guiding them to the sale.
🛎️ Final Tip:
Automation doesn’t replace connection — it supports it.
Your ManyChat flow should feel like a natural extension of your brand:
- Personal
- Clear
- Exciting
- Customer-focused
The better your flows feel, the higher your conversions will climb.
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✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
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