Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m going to show you how to track your sales and analytics inside your Stan Store — so you can see what’s working, what’s not, and where to grow.

First — why do Analytics matter?

Analytics tell you the story behind your sales:

• How many people are clicking your offers
• How many are actually buying
• Where your best customers are coming from

Without tracking, you’re guessing.
 With tracking, you’re making powerful decisions that scale your business smarter and faster.

Now let’s walk through how to check your numbers inside Stan:

Step 1: Go to Your Stan Store Dashboard.

When you log into Stan, you’ll land on your main dashboard.
 At the top, you’ll see a quick snapshot of:

• Total Revenue
• Total Sales
• Total Leads (emails captured)

This is your real-time, overall performance.

Step 2: Click Into "Analytics."

In the sidebar, click "Analytics."

Here, Stan breaks down your key metrics, including:

• Revenue (how much you’ve made overall)
• Orders (how many purchases)
• Conversion Rate (percentage of people who clicked vs. bought)
• Top Offers (which products are selling the most)
• Top Traffic Sources (where your buyers are coming from — Instagram, TikTok, etc.)

Step 3: Review Your Top Offers.

Under Top Offers, look at which products are performing best.

Ask yourself:

• Which freebie or product is getting the most clicks
• Which offer is actually converting into sales?

This helps you double down on what's working — and tweak or replace what’s not.

Example:

• If your Mini-Course is selling like crazy, maybe it’s time to raise the price or bundle it with a workbook.

Step 4: Review Your Top Traffic Sources.

Under Traffic Sources, see where people are finding you.

Is Instagram bringing the most buyers?
 Or maybe TikTok is outperforming Reels?

Knowing this helps you focus your content strategy.
 You can put more energy into the platform that’s actually making you money — not just where you're getting likes.

Step 5: Use Your Conversion Rate to Improve.

Conversion Rate = number of sales ÷ number of clicks

Example:

• 100 people click your link → 10 people buy = 10% Conversion Rate.

A good starting goal for Stan Stores is around 3–10% conversion rate.

If your rate is lower:

• Maybe your product description isn’t clear enough
• Maybe your offer needs a stronger bonus or guarantee
• Maybe your link isn’t positioned clearly in your bio or stories

Every small tweak can increase your sales without needing more followers.

🛎️ Quick Tip:

Check your analytics once a week — not once a year.
 Sales growth isn’t about guessing harder — it’s about adjusting smarter.

Watch your numbers like a CEO, not like a casual poster.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly