How to Set Up Your Stan Store

digital products passive income social media May 05, 2025

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m showing you how to set up your first Stan Store — so you can start selling online fast without needing a full website.

Let’s break it down step-by-step.

First — go to stan.store and create your account.
 You’ll connect it directly to your Instagram or TikTok if you want to use it in your bio later.

Stan has a free trial, and after that, it’s a monthly subscription.
 It’s very affordable, especially compared to building a full website or funnel.

Now let’s set up your store:

Step 1: Choose Your Store Name.

When you create your account, you’ll be asked to name your store.
 You can use your personal name or your brand name — whichever matches the vibe you’re building.

Example:

  • "Adeline Atlas"
  • "Soul School by Adeline"
     Keep it simple and easy to recognize.

Step 2: Upload Your Branding.

Inside your Stan dashboard, you can:

  • Add a Profile Photo (use a professional picture or logo)
  • Add a Short Bio (one strong sentence about what you help people with)

Example:
 Helping entrepreneurs launch digital offers and build passive income.

You can also customize your button colors and fonts — keep it clean, match your brand style.

Step 3: Create Your First Offer.

Click “Add New Offer.”


 Stan will ask what type of offer you want to create:

  • Digital Product (like an ebook or course)
  • Coaching Call (1:1 session booking)
  • Subscription (membership offe
  • Freebie (free downloads for email capture)

Pick what you’re ready to sell first.

Example:

  • Selling a mini-course? Pick Digital Product.
  • Offering a free guide to grow your list? Pick Freebie.

You’ll be asked to fill in:

  • Offer Title (keep it short and clear)
  • Price (or mark it free if it’s a freebie)
  • Upload the product file or link if it’s a download
  • Set your availability if it’s a coaching call

Step 4: Customize Your Checkout Settings.

Stan lets you customize a few important things:

  • Add Upsells (sell a second product after checkout)
  • Capture Email Addresses (so you can email your buyers later)
  • Connect Your Stripe or PayPal to get paid

Make sure your payment method is connected — Stan will guide you through setting up Stripe if you don’t have it yet.

Step 5: Preview and Publish Your Store.

Once you add your offers, you can preview your store link to make sure everything looks clean.
 Check:

  • Are your offers clear and clickable?
  • Is your photo professional?
  • Is your button color easy to read?

When you’re happy, click Publish — and you’ll get your unique Stan Store link.

This link is what you can now put in your Instagram bio, TikTok profile, or anywhere you drive traffic.

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βœ”οΈ 200+ bite-size lessons on offers, sales, automation, branding
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