How to Set Up Your Stan Store
May 05, 2025Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m showing you how to set up your first Stan Store — so you can start selling online fast without needing a full website.
Let’s break it down step-by-step.
First — go to stan.store and create your account.
You’ll connect it directly to your Instagram or TikTok if you want to use it in your bio later.
Stan has a free trial, and after that, it’s a monthly subscription.
It’s very affordable, especially compared to building a full website or funnel.
Now let’s set up your store:
Step 1: Choose Your Store Name.
When you create your account, you’ll be asked to name your store.
You can use your personal name or your brand name — whichever matches the vibe you’re building.
Example:
- "Adeline Atlas"
- "Soul School by Adeline"
Keep it simple and easy to recognize.
Step 2: Upload Your Branding.
Inside your Stan dashboard, you can:
- Add a Profile Photo (use a professional picture or logo)
- Add a Short Bio (one strong sentence about what you help people with)
Example:
Helping entrepreneurs launch digital offers and build passive income.
You can also customize your button colors and fonts — keep it clean, match your brand style.
Step 3: Create Your First Offer.
Click “Add New Offer.”
Stan will ask what type of offer you want to create:
- Digital Product (like an ebook or course)
- Coaching Call (1:1 session booking)
- Subscription (membership offe
- Freebie (free downloads for email capture)
Pick what you’re ready to sell first.
Example:
- Selling a mini-course? Pick Digital Product.
- Offering a free guide to grow your list? Pick Freebie.
You’ll be asked to fill in:
- Offer Title (keep it short and clear)
- Price (or mark it free if it’s a freebie)
- Upload the product file or link if it’s a download
- Set your availability if it’s a coaching call
Step 4: Customize Your Checkout Settings.
Stan lets you customize a few important things:
- Add Upsells (sell a second product after checkout)
- Capture Email Addresses (so you can email your buyers later)
- Connect Your Stripe or PayPal to get paid
Make sure your payment method is connected — Stan will guide you through setting up Stripe if you don’t have it yet.
Step 5: Preview and Publish Your Store.
Once you add your offers, you can preview your store link to make sure everything looks clean.
Check:
- Are your offers clear and clickable?
- Is your photo professional?
- Is your button color easy to read?
When you’re happy, click Publish — and you’ll get your unique Stan Store link.
This link is what you can now put in your Instagram bio, TikTok profile, or anywhere you drive traffic.
Everything you need to grow online — without burnout, gatekeeping, or guesswork.π
WHAT'S INSIDE
βοΈ 200+ bite-size lessons on offers, sales, automation, branding
βοΈ Step-by-step structure: beginner to advanced
βοΈ Kajabi, Stan Store, and ManyChat training included
βοΈ Learn how to price, sell, and scale your digital products
βοΈ Bonus trainings, swipe files, and mini-masterclasses added monthly