Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m going to show you how to set up an Upsell Offer inside your Stan Store — so you can increase your sales without needing extra traffic.

First — what is an Upsell?

An Upsell is an extra offer someone sees after they buy your first product.
 It gives them a chance to grab something additional — while they’re already in the buying mindset.

Example:

• Someone buys your $47 Mini-Course.
• Immediately after checkout, they see an Upsell for a $27 Workbook that complements the course.

They click once — and add it to their purchase.
 No extra checkout. No extra friction.

Upsells are powerful because they:

• Increase your average order size
• Help you make more without needing more followers or ads
• Serve your customer deeper by offering more value

Here’s exactly how to set it up:

Step 1: Go to Your Offer Settings.
 In your Stan dashboard, find the Offer you want to attach an Upsell to.

Click on it to edit.

Step 2: Click "Add Upsell."

Inside the Offer settings, you’ll see an option that says “Add Upsell.”
 Click it.

Step 3: Choose the Product You Want to Upsell.

Stan will show you a list of your existing products.
 Pick one that complements the first purchase — something that logically makes sense to add on.

Example:

• Bought the Mini-Course? Upsell the Workbook.
• Bought the Freebie Bundle? Upsell a paid Masterclass.

Make it feel like a natural next step.

Step 4: Write a Strong Upsell Headline.

You get to customize the message buyers will see after they pay.

Example Upsell Headlines:

• "Wait! Special One-Time Offer — Complete Your Toolkit for $27"
• "Want to Go Even Deeper? Add This VIP Resource Instantly"

Keep it short, clear, and exciting.

Step 5: Set the Upsell Price.

Usually, upsells are lower-priced than the main offer —
 something they can say "yes" to quickly without overthinking.

Ideal upsell pricing = $17 to $77 range depending on the offer.

Step 6: Save and Test.

Save your Upsell settings.
 Preview the flow to make sure:

• The Upsell pops up after checkout
• It looks clean
• The add-to-cart button works smoothly

Now your Upsell is live.

Every time someone buys your original offer, they’ll immediately be shown the extra option —
 boosting your sales automatically, without extra work.

🛎️ Quick Tip:

Not every buyer will take the Upsell — and that's okay.
 Even if just 20% of your buyers accept the Upsell, that’s a major boost in income over time without any extra marketing.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly