Hi Queens, welcome back to the Digital Product Sales Accelerator. I’m Adeline Atlas, and today we’re talking about one of the most in-demand, low-overhead digital products out there — how to sell templates online.
Templates save time. They reduce overwhelm. And when done right, they position you as the go-to resource in your niche. Whether you're selling Canva templates, captions, email scripts, client intake forms, launch calendars, or even brand kits — templates sell when they’re clear, plug-and-play, and positioned as tools that speed up results.
Let’s walk through how to package, promote, and profit from templates — the smart way.

Step 1: Choose the Right Type of Template for Your Niche

People don’t buy templates just to have them — they buy to solve something fast.
Ask:
• What is my audience doing over and over that I can simplify?
• Where are they stuck, wasting time, or procrastinating?
• What do I already use internally that others would pay to borrow?
Examples:
• Business coaches: offer client onboarding kits, call scripts, or launch planners
• Creatives/designers: offer Canva templates for social, branding kits, or mockups
• Wellness pros: offer meal plan templates, check-in forms, or challenge calendars
• Service providers: offer proposal docs, SOPs, or portfolio layouts
Templates sell best when they save energy, time, or tech stress.

Step 2: Design for Speed, Not Just Aesthetics

A template is not just “pretty.” It’s functional.
Use this checklist:
• Is it plug-and-play?
• Does it come with clear instructions or usage notes?
• Does it save the buyer 2–4 hours minimum?
• Could someone start using it in less than 10 minutes?
Whether you’re designing in Canva, Google Docs, Excel, Notion, or PDF format — always keep usability top of mind.
You’re not just selling a download. You’re selling done-for-you headspace.

Step 3: Choose a Selling Platform

You don’t need a full website. You need a smooth purchase process.
Top platforms:
• Gumroad – Clean, customizable storefront with digital delivery
• Stan Store – Perfect for IG-based creators with upsells and DM automation
• ThriveCart Learn – Great if you want to stack templates into a mini-course
• Payhip – Clean design, good for bundles and sales tracking
• Canva Template Links – Sell with restricted access or force-copy links inside a PDF
Set up your checkout, link your download or folder, and write a confirmation email that delivers the product + usage tips.

Step 4: Price Your Templates Based on Utility

This is where people go too low.
You are not just selling a file — you’re saving your buyer time, decisions, and energy.General guide:
• $7–$27 for single-use templates (e.g. 10 Instagram post layouts)
• $27–$97 for bundles, business kits, or system-based templates
• $97–$297+ for premium packs or conversion-tested frameworks
You can always stack templates together for higher-ticket digital kits or plug-and-play business bundles.

Step 5: Show the Transformation in Your Marketing

Stop saying:
“Just launched this template — go buy!”
Instead, say:
• “This one page helped me organize my entire launch calendar. I turned it into a template — you can grab it now.”
• “Tired of writing content from scratch? These 30 caption templates write the first line for you.”
• “This proposal template landed me a $3K client. You can have the exact layout — I’m making it available for $27.”
You’re not selling the template. You’re selling the ease and speed it unlocks.

Step 6: Promote With Content That Shows Use in Real Time
Story content ideas:

• Record your screen showing how it works
• Share a DM from a buyer who used it successfully
• Show a side-by-side of “Before this template” and “After”
• Film a short video: “Here’s what you get inside”
• Use testimonials in your carousel posts or pinned Reels
Make it easy to imagine. If they can picture using it, they’ll pay for it.

Step 7: Stack Templates Into Product Ecosystems
One great template becomes:

• A bonus in your course
• An entry point to your membership
• A bundle inside your shop
• A lead magnet that upsells into your toolkit
You’re not just selling templates. You’re building systems that help your audience work faster — and come back for more.
Example:
• Caption template → upsells into content planning calendar
• Sales page layout → upsells into copywriting kit
• Lead magnet template → upsells into email welcome sequence builder
Map out how your templates can work together, not just sell alone.

Final Tip:

Templates are leverage. When positioned as solutions — not downloads — they become your most powerful low-ticket, high-conversion digital product.
Keep it simple. Keep it useful. And let your systems sell while you scale.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly