Hi Queens, welcome back to the Digital Product Sales Accelerator. I’m Adeline Atlas, and today we’re talking about one of the smartest ways to stabilize your income while scaling your impact — how to sell memberships and subscriptions.
Whether it’s a content vault, a coaching circle, a template club, or a private access group — the subscription model gives you monthly recurring revenue without always launching something new.
But let’s be clear: recurring revenue only works when it’s built with retention in mind. This isn’t about throwing content into a folder and hoping people stay. It’s about delivering clear, repeatable value people want access to month after month.
Here’s how to sell it — and scale it — the right way.

Step 1: Decide What Type of Subscription You’re Offering

Your subscription should meet a recurring need — not just be a lower-priced version of your big offer.
Here are a few winning formats:
• Content Vault (e.g. trainings, swipe files, monthly drops)
• Template/Toolkit Club (e.g. monthly Canva templates, caption banks)
• Community Access (e.g. private Slack/FB group with prompts or peer feedback)
• Coaching Access (e.g. group calls, hot seat coaching, voice note support)
• Mentorship Circle (e.g. behind-the-scenes, mindset audios, strategy walkthroughs)
Pick a format that’s sustainable for you and a promise that’s clear to them.

Step 2: Price With Clarity — And Anchor the Value

Don’t let low pricing fool you — subscriptions should be profitable per client based on delivery.
Common price ranges:
• $9–$29/month for content drops, swipe files, or resource vaults
• $37–$97/month for group coaching or weekly calls
• $147–$297/month for mentorship-style access, voice notes, or expert review
Anchor your pricing by explaining:
• What they get each month
• How it stacks up against 1:1 or course pricing
• Why staying subscribed compounds the result
You can also offer quarterly or annual options — with bonuses or savings built in to boost retention.

Step 3: Create a “This Is for You If…” Statement

Subscriptions work best when the offer is positioned for a specific audience and season.
Examples:
• “If you’re ready to grow your digital product sales but don’t want to invest in a full course yet — this is your space.”
• “If you want fresh hooks, templates, and plug-and-play content every single month — you’ll love this vault.”
• “If you’re building momentum but need ongoing access to strategy — not just a one-time download — this was built for you.”
Clarity sells. Always lead with the problem solved and what consistency delivers.

Step 4: Launch with an Entry Window or Founding Rate

Want people to jump in now — not “later”?
Open your subscription with a:
• Founding member rate (e.g. “First 50 members lock in $27/month for life”)
• Bonus for early joiners (e.g. “Join by Friday and get my best-selling digital product free”)
• Limited-time door (e.g. “Only open 3 days a month — then we close and deliver”)
Subscriptions aren’t urgent unless you make them urgent.

Step 5: Promote With Content That Sells the Ongoing Result

Here’s what NOT to do
“New training added this month”
“Now available: 10 new templates”
Here’s what works:
• “Want to show up and sell without starting from scratch every month? That’s what we do inside the vault.”
• “Every time you wonder what to post, I want you to remember you already have the answer. Inside your subscription.”
• “The reason I can stay consistent is because I have systems. I give those systems to my subscribers every month.”
You're not selling content. You’re selling consistency, support, and momentum.

Step 6: Make It Easy to Buy — and Easier to Stay

Use platforms like:
• Stan Store
• Gumroad (for pay-what-you-want or access-based subscriptions)
• Kajabi / Podia (for content + email + landing pages all in one)
• ThriveCart Learn + Stripe for checkout + delivery
Once they join:
• Send a strong welcome email
• Show them how to get started
• Give them one result in the first 3–5 days (fast win = long retention)
Want to keep them subscribed? Use:
• Monthly milestone rewards
• Surprise bonuses
• Behind-the-scenes access
• Client highlights and feedback loops
The better the experience — the longer they stay.

Step 7: Let It Sell All Month Long

After launch, don’t go quiet.
• Create a Story Highlight (“Subscription”)
• Use countdowns for next drops
• Showcase what’s inside regularly
• Add testimonials to your checkout page• Use CTAs like:
“The doors are still open”
“Link in bio to join before the next drop hits”
“DM the word 'monthly' and I’ll send you access”
Your subscription becomes a living, breathing part of your brand.

Final Tip:

Subscriptions don’t scale because you keep adding more — they scale because people stay. Build something useful. Make it easy to start. And design it so the longer they stay, the more momentum they build.
The money compounds. The value compounds. And your brand becomes more than a product — it becomes a platform.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly