Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m showing you how to sell your digital courses using ManyChat — without feeling spammy, salesy, or overwhelmed.

First — what is ManyChat?

ManyChat is a tool that automates conversations inside Instagram DMs, Facebook Messenger, and other platforms.

Instead of manually replying to every DM yourself, you can set up flows — also called automated conversations — that guide people step-by-step to your offers.

It’s like hiring a 24/7 assistant who never gets tired, never forgets a message, and always delivers the right link, freebie, or offer exactly when someone needs it.

🎯 Why Use ManyChat to Sell Courses?

• Saves you HOURS answering questions manually
  
  
• Lets you deliver course links instantly after someone asks
  
  
• Helps you nurture cold leads automatically
  
  
• Feels personal (because you control the conversation tone)
  
  
• Can trigger bonuses, discounts, or limited-time offers right inside DMs
  
  

ManyChat + Instagram is one of the fastest ways to move people from "curious follower" → "happy customer" — without ads or complicated funnels.

🛠 How to Sell Your Course with ManyChat (Step-by-Step):

Step 1: Create a Free ManyChat Account.

Go to manychat.com and create a free account.
Connect it directly to your Instagram business account.

(You’ll need a business or creator profile on Instagram for ManyChat to work.)

Step 2: Set Up a Keyword Trigger.

A Keyword is a word someone DMs you that ManyChat uses to know when to start the automation.

Example:

• Set the keyword "Course" or "Launch"
  
  
• When someone DMs you “course,” ManyChat triggers your automation.
  
  

Inside ManyChat:

• Go to Automation → Keyword Trigger
  
  
• Set up a new keyword like “Course”
  
  
• Build a simple reply flow
  
  

Step 3: Create a Simple Flow That Sells.

Inside your flow:

• Start by thanking them for messaging you.
  Example:
  "Hey Queen! ✨ I see you're interested in launching your first digital course — love that for you!"
  
  
• Next, briefly describe the offer:
  Example:
  "I created a full mini-course that teaches you how to build, price, and launch your first offer without getting overwhelmed."
  
  
• Then offer a button:
  "👇 Tap below to get instant access!"
  
  

Button = [Enroll Now]

When they tap the button, send them directly to your course sales page or checkout page (Kajabi, Stan Store, etc.)

Step 4: Add an Optional Bonus/Deadline.

You can boost sales by adding urgency:

• "Bonus templates if you enroll within 24 hours!"
  
  
• "Special price expires in 48 hours!"
  
  

(You can also add a timer or extra reminder message automatically in ManyChat if you want to.)

Step 5: Promote Your Keyword in Content.

In your Instagram Stories, Posts, or Reels:

• Invite people to DM you the keyword to get access.
  
  

Example Story Slide:
"Want my Launch Your Course Mini-Training?
DM me the word COURSE and I'll send it straight to you! 💎"

Now you don’t have to chase leads.
They raise their hand — you deliver the course link automatically.

🛎️ Quick Tip:

Always keep your ManyChat flows conversational — not stiff or overly formal.
You want it to feel like a natural DM from you, not a robot.

Talk like a real person. Sell like a Queen.