Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m teaching you how to sell an offer you haven’t even built yet — the smart way.

This is called pre-selling, and it is one of the most powerful strategies in digital business.
Instead of spending months creating a product you hope people will buy, you validate the idea first by selling it upfront.

Let’s break it down properly.

What is Pre-Selling?

Pre-selling is offering your product to buyers before it is fully built or finished.

You present the offer, collect payment, and then deliver it shortly after.

This ensures:

• People actually want what you are creating
  
  
• You are paid before you build
  
  
• You are building based on real demand, not guesses
  
  

Pre-selling flips the usual business model.
You secure cash flow first, then create.

Why Pre-Selling Works

• Validates demand before you spend time and energy creating
  
  
• Generates cash to fund production or marketing
  
  
• Builds immediate buyer trust and loyalty
  
  
• Helps shape the final product based on real customer feedback
  
  

You are building alongside your audience — not guessing in isolation.

Step-by-Step: How to Pre-Sell Your Offer

Step 1: Design the Transformation, Not the Product

Start by being crystal clear about the outcome your offer delivers.

Focus your messaging around:

• What problem it solves
  
  
• What result it gives
  
  
• Why they should want it now
  
  

You are selling the transformation — not just the features.

Step 2: Create a Simple Sales Page or Checkout Link

You do not need a full website or course portal yet.

You need:

• A strong headline
  
  
• A clear description of the transformation
  
  
• Key bullet points about what is included
  
  
• The price
  
  
• Expected delivery date or access timeline
  
  
• Bonus if they buy early
  
  

Keep it simple and direct.

Step 3: Offer a Pre-Sale Incentive

Since buyers are investing before the full product is delivered, reward them.

Examples:

• Special pre-sale pricing
  
  
• Exclusive bonus templates
  
  
• Early access content
  
  

This makes buying now feel urgent and rewarding.

Step 4: Communicate Delivery Dates Clearly

Tell buyers exactly when and how they will receive the offer.

Example: "Doors close Friday. Course materials delivered via email on Monday."
or
"First live training begins on May 1st."

Clarity builds trust.
Confusion kills sales.

Step 5: Deliver as Promised

Once the pre-sale closes:

• Deliver the product on time
  
  
• Over-deliver on value
  
  
• Keep communication open and professional
  
  

Early buyers become your biggest fans when you treat them like VIPs.

They will also give you testimonials, feedback, and future referrals.

Final Tip

Pre-selling is not about faking it.
It is about having a clear vision, communicating it well, and then delivering it with excellence.

Smart Queens do not guess what the market wants.
They sell first, build second, and win faster because they listen, move, and deliver better.

The easiest money you will ever make is solving a real problem that your audience already wants fixed — and inviting them in before it is even built.

That is the power of pre-selling.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly