Welcome back to The Premium Path. I’m Adeline Atlas, and today we’re getting into one of the most paralyzing — and powerful — moments in your business: setting a premium price and not flinching when you say it.

Because let’s be honest. It’s easy to sell low-ticket. It feels safe. Low risk. Low expectations. But the real expansion happens when you decide to name a number that reflects the value, the energy, and the transformation you deliver — and say it without shrinking.

This video is about that shift. From apologetic to anchored. From justifying your price to embodying it.

First: Let’s Kill the Emotion Around Numbers

Pricing isn’t personal. It’s strategic.

But for most people, pricing brings up all their deepest fears — fear of rejection, fear of judgment, fear of losing the sale. So what happens? You default to “affordable,” “approachable,” “safe.”

Here’s the truth: the moment you price for acceptance instead of alignment, you disconnect from your power.

Premium pricing doesn’t repel. It refines. It filters. It elevates your buyers, your offer, and your brand. If you can’t say your number out loud without twitching — your audience won’t feel safe paying it either.

The 3 Energetic Shifts That Unlock Premium Pricing

Before we even talk numbers, let’s address the internal calibration required to charge more:

1. Anchor to the Transformation, Not the Task

You are not charging for the number of calls. You are not charging for the number of hours. You are charging for:

• The result
• The access
• The speed
• The energetic shift
• The doors that open after the transformation

That’s why two people can charge $500 and $5,000 for the same “framework” — because how it’s delivered and who delivers it changes everything.

2. Detach from People-Pleasing

If you’re pricing to avoid rejection, your price is wrong. If you’re offering discounts before someone even pushes back, your price is unanchored.

Premium pricing is not about being expensive — it’s about being aligned with your value, your positioning, and your delivery. You don’t price to be liked. You price to reflect what it costs to work at your level.

3. Know What You’re Really Selling

People don’t pay for coaching calls. They pay to collapse timelines. They pay to skip trial and error. They pay to have someone hold the frequency of their next level until they catch up.

Your offer isn’t a product. It’s a portal. Price it like one.

Now, Let’s Talk Numbers

There’s no universal “right” number. But here’s a breakdown of common premium pricing brackets:

• $997–$1,997: Entry-level premium, great for VIP courses, intensives, or group hybrid programs
• $2,500–$5,000: Mid-range premium — great for 30–90 day high-touch coaching or strategic 1:1 packages
• $5,000–$10,000+: Advanced premium — full transformations, backend strategy, brand builds, or scale work

Choose your bracket based on:

• How fast your client gets results
• The depth of access you provide
• The caliber of client you want to attract
• The frequency and complexity of your delivery
  
  

And remember: if you resent the delivery, you undercharged. Every price should feel like “yes, I’m proud to deliver this at this level.”

How to Say Your Price Without Flinching

Here’s the script. Practice it.

“My premium 1:1 container is $5,000. It includes XYZ. And it’s designed for women who want to collapse their sales cycle from six months to six weeks — with precision, systems, and support.”

Then — pause.

No explanation. No apology. No nervous energy. Just clarity and calm.

If they flinch, let them. That’s their calibration — not your cue to cave.

What If Someone Pushes Back?

You don’t have to lower your price. You can:

• Offer a payment plan with strong boundaries
• Direct them to a lower-access product (like your group or vault)
• Tell them respectfully, “This level is designed for women ready to move fast. If that’s not aligned right now, I understand.”
  
  

And if they ghost? Good. Your premium offer isn’t for browsers. It’s for buyers.

Bonus: The 2x Rule

If your offer is underpriced and you know it, here’s a powerful reframe:
 Double your price. Then make the experience match.

That might mean better onboarding. More clarity. Tighter delivery. Higher frequency coaching. Or it might mean changing nothing except your confidence — because the value was always there. You just stopped undercharging for it.

Final Tip:

Premium pricing isn’t about ego. It’s about energetic alignment, leadership, and brand evolution. When you set a number that makes you stand taller, speak clearer, and deliver better — everyone wins.

Stop flinching. Start owning. Your next level is already in the room. You just need to price for it — and let your clients rise to meet you.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly