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 Push Through

Why Do You Slow Down Close to Your Goals?

Have you ever noticed that just when you're close to achieving your goal, you start to slow down? This is due to a phenomenon known as the "goal gradient effect." This effect describes how, as you get closer to reaching a goal, you often put more effort into achieving it. However, at the same time, you may experience a decrease in motivation and start to lose your momentum as you approach the finish line.

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