How to Launch Your First Offer on Instagram
May 02, 2025
Hi Queens, welcome back to the School of Soul: The Social Series. Iβm Adeline Atlas, and today Iβm teaching you exactly how to launch your first offer on Instagram β without needing a huge audience, fancy ads, or complicated funnels.
Launching is not about hype.
It is about strategy, energy, and clarity.
Your first launch sets the tone for how people see your brand β so letβs do it the smart way.
Step-by-Step: How to Launch Your First Offer on Instagram
Step 1: Start Building Curiosity Before You Sell
Do not just drop a random link one day and expect people to buy.
Start by warming up your audience:
- Talk about the problem your offer solves
- Share your personal journey around that problem
- Ask questions and create polls about it in Stories
- Drop hints that something is coming
You want people thinking about the issue before you present the solution.
When curiosity is high, conversion becomes easy.
Step 2: Create a Launch Content Plan
For at least 7 days before and during your launch, post consistently around three themes:
- Problem Awareness: Make them feel seen. Speak to their struggles.
- Solution Awareness: Show them there is a way forward. Build hope and possibility.
- Offer Invitation: Invite them into the solution β your offer.
Every piece of content should either:
- Stir desire
- Build belief
- Remove fear
- Drive action
You are building a story.
A journey.
An invitation β not just shouting βBuy now.β
Step 3: Use Stories to Sell Daily
Stories are your best sales tool during launch week.
Use them to:
- Share testimonials or early feedback
- Answer common questions
- Walk through what is included
- Talk about why you created the offer
- Share personal behind-the-scenes about the launch
The more real and connected you are, the easier it is for people to say yes.
Stories create intimacy that posts alone cannot.
Step 4: Have a Clear Call-to-Action Everywhere
Every post, Story, Reel, and caption during your launch should point to the next step:
- "Click the link in bio to enroll"
- "DM me the word 'START' to grab your seat"
- "Tap here to claim your spot"
Make the next step simple and obvious.
Buyers do not guess what to do.
Sellers show them clearly.
Step 5: Create Urgency (Ethically)
Give people a reason to act now, not later.
Examples:
- Special launch price
- Limited spots available
- Bonus offer expires in 48 hours
- Early bird discount closes soon
Urgency works best when it is honest.
Reward early action without tricking or pressuring.
Final Tip
Launching is not a one-time event.
It is a skill you build over time.
Your first launch might not be perfect β but it is the launch that creates your next level.
Show up.
Stay consistent.
Speak confidently about your offer.
The energy you bring to your launch is the energy buyers feel.
When you believe in your offer β loudly, proudly, and consistently β others will too.
πΈ The Soul Social Vault
Everything you need to grow online β without burnout, gatekeeping, or guesswork.π
WHAT'S INSIDE
βοΈ 200+ bite-size lessons on offers, sales, automation, branding
βοΈ Step-by-step structure: beginner to advanced
βοΈ Kajabi, Stan Store, and ManyChat training included
βοΈ Learn how to price, sell, and scale your digital products
βοΈ Bonus trainings, swipe files, and mini-masterclasses added monthly