How to Know When It’s Time to Raise Your Prices
May 03, 2025
Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re talking about a topic that every growing brand faces: How to know when it’s time to raise your prices.
Pricing is not set in stone. As you grow, as your experience deepens, and as your brand authority rises — your prices should evolve too. But how do you know when it’s the right time to make that move?
Here are the real signs it’s time to level up:
First, you're consistently delivering bigger results faster. If your clients or customers are getting bigger transformations in less time because of your improved skill, experience, or systems, your value has outgrown your original price tag.
Second, you’re booked out or close to capacity. If you're constantly at or near full — whether that's fully booked coaching spots, sold-out templates, or full programs — and you can’t take on more without sacrificing quality, it’s time to raise the bar. Demand signals value.
Third, buyers aren't blinking at your current price. If you're hearing "yes" too fast, too easily, with almost no objections, your price has probably become too comfortable — and you're leaving perceived value (and income) on the table.
Fourth, you've added new skills, assets, or results to your offer. Maybe you got certified. Maybe you upgraded your templates. Maybe you built a better onboarding system. If your offer is better today than when you started — your price should reflect that.
And fifth, you feel low-key resentful when you make a sale. Resentment is your soul whispering: "This is too much energy for too little return." Listen. Resentment left unchecked kills businesses quietly.
When multiple of these signs show up, it’s not just okay to raise your prices — it’s necessary. Not just for your income, but for your energy, your sustainability, and your future clients who deserve your best.
Final Tip:
Your pricing should reflect where you are now — not where you started. Growth deserves recognition, and pricing is one of the loudest ways you tell the world you are no longer playing small.
Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly
