How to Create a VIP Tier (And Why It’s Different)
May 06, 2025Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re building up — into premium energy, elevated standards, and next-level client experiences. We’re talking about how to create a VIP tier in your offer suite — and what actually makes it different from your standard offers.
Because here’s the truth: a VIP tier isn’t just about slapping a higher price on what you already sell. It’s about offering a different frequency, a deeper level of access, and a faster path to results — designed for buyers who are ready to move differently.
So let’s break this down: what a VIP tier is, who it’s for, how to structure it, and why it can completely change your business and your client transformation game.
What Is a VIP Tier?
A VIP tier is your highest-level offer — your premium option — designed for the client who wants proximity, speed, exclusivity, or elevated support.
It’s the client who doesn’t want to wait through modules. They want you. They want customization. They want intensity. They want the shortcuts, the secrets, the high-touch execution — and they’re willing to pay for that acceleration.
This is NOT the same as your core course, your membership, or your group program. It sits above them — energetically, logistically, and financially.
Who Is the VIP Tier For?
It’s for the client who:
- Doesn’t want to figure it out on their own
- Doesn’t want to waste time testing
- Wants direct access to the source
- Wants elevated service and faster results
- Is already successful in some way — and values time more than money
This client is decisive. They don’t need 20 testimonials. They don’t need endless content. They need someone to help them execute fast — or help them access a more advanced level of support they can’t get elsewhere.
You are not creating this tier for the masses. You are creating it for the few who are ready to move with precision and power.
What Makes a VIP Tier Different?
Let’s talk about what actually changes when you go from standard to VIP — because it’s not just more Zoom calls.
1. Proximity
VIPs want access — not noise. This doesn’t mean you're on-call 24/7. It means you give them a channel to reach you directly — like Voxer, private email, or text support. It feels personal. It feels powerful.
You are not their coach — you are their confidante. You help them collapse timelines.
2. Customization
In your course or group program, everyone follows the same structure. In your VIP tier, the structure bends to them. You help them skip what they already know and go straight to the moves they actually need.
This could look like:
- A custom strategy map
- A private audit of their funnel, brand, or offer
- Personalization of the tools inside your course or system
They’re paying for tailoring, not templating.
3. Speed
VIPs don’t want to wait for next month’s module or next week’s Q&A. They want fast feedback. Fast answers. Fast pivots.
So instead of drip content, think: instant onboarding, immediate feedback, accelerated deliverables, and rapid results.
You are offering momentum, not delay.
4. Experience
This is where you elevate the feeling of being in your space. Maybe it’s a luxury welcome box. Maybe it’s a private portal with their name on it. Maybe it’s a high-production onboarding video with their plan broken down.
It’s not about cost — it’s about intention. How does it feel to be your VIP? Do they feel seen, held, prioritized? That’s the difference between service and status.
Examples of VIP Tier Structures
Let’s get tangible. Here’s how you can layer VIPs into what you already offer.
Example 1: Course → VIP Tier
- Core Offer: $497 self-paced course
- VIP Tier: $1,497 for 30 days of Voxer support, 2 private calls, custom feedback on their workbook, and early access to updates
Example 2: Group Program → VIP Track
- Core Offer: $2,000 8-week group program
- VIP Tier: $5,000 with an added private kickoff call, weekly 1:1 check-ins, custom backend audit, and a bonus 30-day follow-up plan
Example 3: Digital Product → VIP Bundle
- Core Offer: $47 mini-course
- VIP Tier: $297 bundle with 2 templates, a custom review of their worksheet, and a strategy session within 7 days of purchase
Pricing the VIP Tier
You’re not just pricing based on time. You’re pricing based on:
- Access to your brain
- Proximity to your energy
- Speed of results
- Strategic customization
- Emotional elevation
Rule of thumb: VIP tiers are 3–5x the cost of your core offer minimum. That higher price creates a boundary, filters your most committed buyers, and preserves your energy so you can show up fully.
You’re not selling your time — you’re selling acceleration.
How to Position the VIP Tier
It needs to feel like:
- A shortcut
- A rare opportunity
- A “this isn’t for everyone” level
- A flex, but also a strategy
Use language like:
- “For the woman who’s ready to move fast”
- “For clients who want private feedback, not just group content”
- “Limited to 3 seats/month — by application only”
This tier should feel like a next-level room — not a crowded classroom.
Final Tip:
A VIP tier isn’t about more hours — it’s about more impact. You’re not adding fluff. You’re adding fire. You’re creating a space for your most committed clients to rise faster, move sharper, and get results that feel impossible anywhere else.
If you want premium energy in your business, you have to create a container that honors it.
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