Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today we’re diving into something game-changing for your business: How to Create a Passive Income Product.

If you’re ready to stop trading hours for dollars and build a product that makes money even when you’re not working, this video is for you.

What is Passive Income?

Before we get into how to create a passive income product, let’s define passive income.

Passive income is money that you earn with little to no ongoing effort after the initial setup. It’s money that comes in while you’re sleeping, traveling, or working on other things.

Examples of passive income include:

• Digital products (courses, ebooks, templates)
  
  
• Affiliate marketing
  
  
• Recurring revenue from memberships or subscriptions
  
  

The key to passive income is that it doesn’t require you to constantly trade time for money. Once you’ve created the product or system, it can continue to generate revenue with minimal maintenance.

Why You Need a Passive Income Product

If you’re a creator or business owner who relies on selling services or one-on-one coaching, you know that time is limited. There are only so many hours in a day, and eventually, you’ll hit a ceiling on how much you can earn.

That’s where passive income comes in. By creating a passive income product, you create a revenue stream that works for you while you’re not working.

Here are a few reasons why you need a passive income product:

1. Scalability: You can reach more people and make more money without having to put in more time.
   
   
2. Financial Freedom: Passive income allows you to make money even when you’re not actively working.
   
   
3. Less Burnout: You won’t be stuck trading your time for money. Passive income frees up your time to focus on things you enjoy.
   
   

How to Create a Passive Income Product

Now, let’s get to the how. Here’s how you can create a passive income product that sells for you on autopilot:

Step 1: Identify Your Expertise and Audience Needs

The first step to creating a passive income product is to identify what your audience needs and what you’re an expert in. Start by answering these questions:

• What problems does your audience face?
  
  
• What knowledge or skills do you have that can solve those problems?
  
  
• What have your followers been asking for?
  
  

Once you identify what your audience needs, you can create a product that provides a solution. For example, if your audience struggles with content creation, you could create an Instagram Content Planner. Or if they need help building a digital product, you could create an online course teaching the process.

Step 2: Choose the Right Product Format

Now that you know what your audience wants, it’s time to choose the best format for your product. Here are a few types of passive income products you can create:

1. Digital Courses: Courses are an excellent way to leverage your expertise and scale your income. Once you record your lessons, they can be sold over and over again.
   
   
2. Ebooks and Guides: If you have valuable knowledge to share, writing an ebook or guide is a simple way to create a product that sells itself.
   
   
3. Templates and Printables: If you’re a designer or creator, you can create templates or printable products that people can purchase and use right away.
   
   
4. Memberships or Subscriptions: This is a great way to provide ongoing value while generating recurring revenue.
   
   

Choose the format that best suits your audience’s needs and aligns with your expertise.

Step 3: Create Your Product

Once you’ve chosen your product format, it’s time to create it.

Here are some tips to make the process smooth:

• Start simple: Don’t overcomplicate things. Your first passive income product doesn’t have to be perfect.
  
  
• Focus on the transformation: Your product should deliver a solution to your audience’s problem. Always keep the result in mind.
  
  
• Use simple tools: You don’t need fancy equipment. For courses, tools like Kajabi, Teachable, or Thinkific work great. For ebooks and guides, you can create them in tools like Canva or Google Docs.
  
  
• Batch create: Instead of creating your product over weeks, set aside a day or two to focus and get it done in one go.
  
  

Once your product is created, make sure to test it before you launch. Get feedback from a few beta testers to ensure the quality is there.

Step 4: Set Up Your Sales System

The next step is to set up your sales system. This is what will allow your passive income product to sell on autopilot.

You’ll need:

• A Sales Page: A compelling sales page that clearly explains what your product is, the benefits, and how it can solve your audience’s problem. Use clear CTAs (calls to action) that tell people exactly what to do next.
  
  
• Payment Processing: Set up a way to collect payments. You can use platforms like Stripe, PayPal, or your course platform to handle payments.
  
  
• Email Marketing: Use email automation to follow up with leads and drive sales. Set up a nurture sequence to guide people from awareness to purchase.
  
  

Once you have your sales page, checkout, and emails set up, your system will be ready to go.

Step 5: Market Your Product

Marketing your product is the final step in the process. While your product will work passively once it’s set up, you’ll need to promote it to get the ball rolling.

Here are a few marketing strategies that work for passive income products:

• Content Marketing: Create content around the topics your product covers. For example, write blog posts, create Instagram posts, or make YouTube videos that relate to the product.
  
  
• Email Marketing: Send out emails to your list promoting your product. Segment your audience so you can send targeted emails that speak directly to their needs.
  
  
• Affiliate Marketing: Partner with influencers or affiliates who can promote your product to their audience for a commission.
  
  

The key is to get the word out about your product and build momentum. Once you’ve made your first few sales, your product can start selling itself.

Final Tip

Creating a passive income product isn’t a one-and-done deal.
You’ll need to consistently market it, nurture your audience, and refine your systems as you grow.
But once it’s up and running, the beauty of passive income is that you get to work smarter, not harder.

Create a product that aligns with your expertise, delivers real value to your audience, and runs on autopilot.
And as you continue to sell, your income will grow — even when you’re not working.

💸 The Soul Social Vault

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✔️ 200+ bite-size lessons on offers, sales, automation, branding
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