Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m showing you exactly how to create a DM Automation Funnel — so you can start turning your DMs into a sales machine without being glued to your phone all day.

Automated DMs are one of the smartest moves for scaling conversations into cash — if you set them up the right way.

Let’s break it down clearly.

What is a DM Automation Funnel?

A DM Automation Funnel is a system where you use automation tools (like ManyChat) to:

• Automatically reply to keywords in your DMs
  
  
• Deliver free offers or info
  
  
• Guide people to your paid offers
  
  
• Qualify leads before you even talk to them live
  
  

It feels personal to the customer — but it runs automatically in the background.

You free yourself from endless replying while keeping the experience tight, fast, and professional.

Why DM Automation Funnels Are Powerful

• They handle warm leads instantly (timing matters in DMs)
  
  
• They filter serious buyers from casual scrollers
  
  
• They deliver freebies, tripwires, or invitations without delay
  
  
• They protect your time while still scaling connection and trust
  
  

Smart businesses move fast — and DM Automation lets you move without burning out.

How to Create a DM Automation Funnel Step-by-Step

Step 1: Choose Your Entry Keyword

Pick a simple keyword people will DM you to start the funnel.

Examples:

• "Start"
  
  
• "Offer"
  
  
• "Templates"
  
  
• "Training"
  
  

You will use this keyword in your Stories, posts, and Reels to trigger the automation.

Step 2: Set Up an Automated Reply in ManyChat (or similar tool)

When someone DMs you the keyword, your automation sends a pre-written reply.

Example of an automated reply:

• "Hey Queen! 👑 Here’s the free Content Calendar you asked for. Grab it here: [link] Let me know if you have any questions!"
  
  

The automation delivers value immediately without needing you live.

Step 3: Build Follow-Up Sequences (Optional)

If you want, you can set up additional messages after the first one, such as:

• A reminder about the freebie
  
  
• An invitation to book a call
  
  
• A soft pitch for your paid offer
  
  
• A quick FAQ if they need more help
  
  

You space these messages out over 1–3 days to keep it natural, not spammy.

Step 4: Always Give an Easy Way to Exit

Good DM automations feel respectful, not pushy.

Example:
"If you want to stop messages at any time, just reply STOP."

This keeps your automation compliant and protects your brand’s reputation.

Step 5: Monitor and Tweak Over Time

Check your ManyChat dashboard to see:

• How many people started the flow
  
  
• How many clicked the link
  
  
• How many converted
  
  

Refine your wording and timing based on real results.

Smart Queens do not just automate once — they optimize.

Where to Use DM Automation Funnels

• Instagram Stories (with polls or CTAs)
  
  
• Instagram Reels captions
  
  
• Instagram Broadcast Channel announcements
  
  
• Email campaigns ("Reply 'Start' to this email to get the free bundle!")
  
  

Wherever you have attention — guide it directly into your funnel.

Final Tip

A DM Automation Funnel is not about removing the human touch.
It is about setting up smarter paths so your human energy is spent where it matters most — deepening real connections, not sending the same link 100 times a day.

Smart Queens automate the busywork so they can focus on building their empire.

Set it up once.
Refine it smartly.
Watch it grow while you stay focused on your bigger vision.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly