Hi Queens, welcome back to Set Up & Sell. I’m Adeline Atlas, and today we’re going to build something powerful — your Instagram storefront.

Because if someone finds your account today — through a reel, a shoutout, or a story share — they should know exactly what you offer, who it’s for, and how to buy it within 30 seconds.

Instagram isn’t just a content platform. It’s a 24/7 sales environment. And when you build it right, it sells for you — even while you sleep.

Let’s break down the exact structure to turn your Instagram into a storefront that closes buyers without needing a full website, a funnel, or a big team.

First — What Is an Instagram Storefront?

Think of your storefront as the full user journey from discovery to purchase — all happening inside your profile.

Your:

• Bio = headline
• Feed = value builder
• Pinned posts = sales page
• Highlights = proof + product demo
• Link in bio = checkout counter
• DMs = concierge service

If someone lands on your page and asks, “What do you sell?” — that’s a red flag.
 Your storefront should answer that instantly.

Step 1: Start With a Bio That Sells

Your bio is your homepage headline. Make it tight.

Use this formula: [Who you help] → [What you help them do] + [Clear CTA]

Examples:

• “Helping creators turn content into cash 🛍️
   Grab your digital product kit👇”
• “DM scripts + launch systems for service pros 💬
   Starter pack below 👇”

Make sure your CTA matches the product you want to sell most. Don’t list everything. Guide them.

Step 2: Pin Your Sales Content

Use the top 3 pinned posts like your storefront banners.

Recommended post types:

1. Offer Breakdown – “What’s inside my $27 DM Script Kit”
2. Client Results or Proof – “How [Name] booked 3 clients with this one tool”
3. Your Signature Framework – “3 steps to go from ghosted to booked out”

Every new visitor sees these first — and if they speak clearly, sales can happen without a single conversation.

Step 3: Use Story Highlights to Create the Journey

Highlights = digital sales page. Organize them to match the buyer’s thought process.

Recommended Highlights:

• Start Here – Who you help + how your offer works
• Product/Offer – Walkthrough, demo, use cases
• Proof – Screenshots, messages, shoutouts
• Q&A – Common questions about the offer
• Behind-the-Scenes – You working on or inside the product

Each Highlight should end with a call to action:
 “Link in bio” or “DM me the word [X] for the link.”

Step 4: Your Feed = Your Funnel

Think of your feed as 3 parts:

1. Attract – Reels, hooks, or carousels that bring people in
2. Warm – Value posts that shift perspective and build trust
3. Convert – Posts that pitch, highlight results, or teach from the product

If you post 3–5 times/week, your feed should rotate through this rhythm.

Bonus: repurpose stories, emails, or old content — consistency > originality.

Step 5: Use DMs as Your Follow-Up System

Your DMs are not just chat boxes. They’re your conversion space.

Here’s how to use them:

• Poll voters → follow up
• Story viewers → invite to click or reply
• Question box responses → start convos
• New followers → greet, guide, offer help

CTA examples:

• “Want the toolkit link?”
• “This might be perfect for where you’re at — want the info?”
• “Here’s what’s inside — want me to send a sneak peek?”

You don’t need a funnel if your DMs flow with purpose.

Step 6: Make Your Link in Bio Work Like a Product Shelf

No link chaos. No 12-button menus.

Instead, organize like this:

4. Main product (the one you promote the most)
5. Lead magnet (freebie for new audience warm-up)
6. Secondary offer (if relevant — course, vault, service)
7. Contact/Apply (for premium or high-ticket)

Use Stan Store, Beacons, or Gumroad to keep it clean. Add product covers if possible — make it visual.

Step 7: Audit Your Storefront Weekly

Just like a real store, your IG storefront needs maintenance.

Weekly audit:

• Does your pinned post reflect your current offer?
• Do your Highlights need new testimonials or updated dates?
• Is your bio CTA aligned with what you’re actively selling?
• Are you using Stories daily to keep traffic warm?

You don’t need to rebuild every week. Just refresh and realign.

Final Tip:

If your Instagram profile doesn't sell for you, it's not a traffic problem — it's a structure problem.

You already have the attention. You already have the product.
 Now you need a storefront that brings it all together — so your buyer can say “yes” without waiting for a launch, a funnel, or a website.

Build your feed like a funnel. Treat your bio like a CTA. Use your Highlights like sales pages.

And let your Instagram sell — 24/7.

💸 The Soul Social Vault

Everything you need to grow online — without burnout, gatekeeping, or guesswork.🗝
WHAT'S INSIDE
✔️ 200+ bite-size lessons on offers, sales, automation, branding
✔️ Step-by-step structure: beginner to advanced
✔️ Kajabi, Stan Store, and ManyChat training included
✔️ Learn how to price, sell, and scale your digital products
✔️ Bonus trainings, swipe files, and mini-masterclasses added monthly