How to Build a Kajabi Landing Page

digital products empathy in the age of social media passive income social media May 04, 2025

Hi Queens, welcome back to the School of Soul: The Social Series. I’m Adeline Atlas, and today I’m going to show you how to build your first landing page inside Kajabi.

First — what is a Landing Page?

A Landing Page is a standalone page where you send people when you want them to do something specific.
 It’s not your homepage.
 It’s not a blog.
 It’s a focused page with one clear goal — like:

  • Signing up for a freebie
  • Buying a product
  • Joining your email list

Think of a Landing Page like a digital sales rep — it works for you 24/7, explaining your offer and guiding people to the next step.

Now here’s how you build one:

Step 1: From your Kajabi dashboard, click "Website" on the left-hand side.
 Then click "Pages."
 Now click "New Page."

Step 2: Kajabi will show you templates.
 If you’re selling something, choose a Sales Page or a Landing Page template.

You don’t need to overthink the template.
 Pick something simple and clean — because your words and your offer matter more than fancy design.

Step 3: Once you select your template, Kajabi will open a draft page with different Blocks.

A Block is just a section of your page — like:

  • Headline Block (the main title)
  • Text Block (paragraphs explaining your offer)
  • Image Block (pictures of your product or yourself)
  • Button Block (where people click to buy or sign up)

Step 4: Start editing your Blocks.

Headline: Make it clear what you’re offering.
 Example: “Grow Your Audience in 30 Days Without Paid Ads.”

Subheadline: One sentence explaining the result or benefit.
 Example: “Get the exact story scripts I used to grow to 10K followers.”

Body Text: Focus on the benefits, not just the features.
 Example: Instead of saying "5 videos," say "Learn how to close sales in your DMs in under 5 minutes."

Button: This is the most important part.
 Your button needs to be clear — like:

  • "Download Now"
  • "Join the Program"
  • "Get Instant Access"

Link the button to an Offer — this is how people pay and get access.

Step 5: Customize your branding.
 Change colors, fonts, and add your photos so it matches your vibe.
 Kajabi makes it easy — just click and edit.

Step 6: Save and Preview your page.
 Double-check it:

  • Does it make it clear what you're offering?
  • Is there a strong button telling people what to do?

When you’re happy, click Publish — and your Landing Page is live.

You can now share that link in your Instagram bio, DMs, or emails — and people can sign up or buy from you directly.

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