How to Automate with a Kajabi Pipeline

Hi Queens, I’m Adeline Atlas, and today I’m teaching you how to automate your sales flow using a Kajabi Pipeline.

Let’s start with the basics — what is a Pipeline in Kajabi?

A Pipeline is just Kajabi’s word for a pre-built flow that moves someone through your business automatically.
 Instead of you manually emailing them, sending links, following up — the Pipeline does it for you.

Think of it like a map:

• Someone signs up for your freebie (Step 1)
• They get a thank you page (Step 2)
• Then they start receiving automated emails that guide them toward your paid offers (Step 3)
  
  

Everything happens automatically once they take the first step.

Now — what is an Opt-In Page?

An Opt-In Page is a simple page where you offer something valuable for free — like a guide, a checklist, a free training — and in exchange, people give you their name and email address.

You're offering value first. They’re opting in to hear from you.

After they opt in, they land on a Thank You Page.

A Thank You Page is exactly what it sounds like — a page that thanks them for signing up.
 You can also use it to give next steps:

• Download the freebie
• Check their inbox
• See your paid offer
  
  

The Email Sequence is what happens after they sign up.

An Email Sequence is a series of pre-written emails that go out automatically.
 You set when each email goes out — for example:

• Day 1: “Here’s your freebie!”
• Day 2: “Here’s my story”
• Day 4: “Here’s my paid offer you’ll love”
  
  

This builds trust and invites people to move deeper into your world.

Now that you know what a Pipeline is, here’s how you set one up:

Step 1: From your dashboard, click "Pipelines."
 Step 2: Click "New Pipeline."

Kajabi will give you templates.
 If you're starting simple, choose "Freebie Pipeline" or "Sales Page Pipeline."

Step 3: Kajabi will automatically create:

• An Opt-In Page (where people sign up)
• A Thank You Page (where they land after signing up)
• An Email Sequence (that sends emails over time)
  
  

Step 4: Edit your Opt-In Page.
 Make it clear what people are getting and why they should sign up.
 Example: “Get my Free Instagram Story Scripts.”

Step 5: Edit your Thank You Page.
 Keep it simple: "Thanks for signing up! Check your inbox for your free download."

Step 6: Write your Email Sequence.
 Focus your emails on:

• Delivering value
• Building connection
• Leading them to your paid offer
  
  

Step 7: Once your pages and emails are set up, turn the Pipeline ON.

Now, when someone opts in, everything happens without you lifting a finger:
 They get their freebie, get nurtured by your emails, and are invited to buy — all while you focus on building your brand.

This is how you automate smart, not work harder.

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