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TWO

THE CREATING VERSUS THE

CONSUMING EFFECT

You may view Social Media as a platform built for the benefit of those using it. It is harmless, right? And without it, how would you stay connected with friends and family?  

But Social Media pushes two false premises on the unsuspecting user:

1. That it is built to help you stay connected with friends and family.
2. That it is built for the self-expression of the individual to be a creator.

Let us focus on premise number two for now. It is important to remember that where our attention goes, our energy flows. So, if we are consuming Social Media, we have ceased creating a life for ourselves. We can't multitask, despite what most people think. That's not how the brain functions. It can only fully hold one task at a time. Whenever you are consuming, you need to accept you have ceased creating.

This is a hard pill to swallow, but it is true. It is what Social Media can do to us. THIS is why Social Media has the potential to leave us feeling so empty! By consuming it, we are giving all our energy to it. When we are constantly feeding the screen our energy, we have none left for ourselves. It leaves us feeling empty and drained in our real lives.

I am not saying Social Media is evil. This doesn't mean I'm telling you not to interact with it. In fact, it is very likely how you found me! And, of course, I'll continue to use it, too. Remember what I said: I am not teaching you about the system to change it; I am teaching you how the system really works so you know the factors at play and then can adjust your strategy around them. So, you can win.

Consumption, specifically of media, is a factor in the game, and when not managed well, it severely impacts your ability to succeed in your own life. You must learn to manage it intelligently with a strategy that considers a Social Media application's cost-benefit analysis. Before you click into a Social Media app, I encourage you to ask yourself, is this the best use of my time?

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