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FORTY-FOUR

POWER OF CONTENT YOU PUT OUT

Are we representing ourselves properly?

I know, this is a tricky one – must one know themselves in order to properly portray themselves? Of course not! You are a work in progress, a masterpiece still being created, and we are also not paying attention to how we may be portraying our masterpiece. This comes full circle back to how the soul is fragmented through social content. Not all but many of the gamified social platforms do this well – Instagram the best. How does Instagram promote fragments of oneself instead of allowing one to present the full picture? It is actually kind of needed when you realize the tactics behind the technology you interact with, as change occurs quickly when ah-ha moments arrive – and anytime you see through something for the first time, you get an ah-ha moment! 

Instagram has been intelligently designed to promote fragments of one's self identity, unlike Facebook, which allowed for albums and collections of photos at once. I know you remember this – when Facebook first arrived, it was common for people to upload entire albums from one single weekend or weekend trip. This captured the moment; this captured the feelings. The multiple images and amount of content really showed what it was like to be at the experience. In the early Facebook days, it was common to have photos of your friends that you were not in – wild! Even more wild, you used to actually know your “friends” online. You can see how the fragmenting is beginning already. NOW? It couldn't be more opposite. What was once a digital version of an old photo album and sharing of memories became Insta aka impulsive, which is always gold to a business model that runs on attention. Impulsive behavior is worth extra dollars online. The fragment begins here but ends with the single shot of an event, often a posed, non-action, lacking life-luster photo, which says little and conveys even less. Why does this all even matter?

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