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PART IX

AUTHENTICITY VERSUS 

ONLINE PERSONA

THIRTY-EIGHT

SINGULARITY

THE BLURRING LINE OF YOUR LIFE

In a time where our offline and online selves begin to blur, it is essential to find a balance between our real-life and digital personas.

A real life or an online life? Hands up if you are a content creator. Does your job revolve around making content?

Feeding the machine? Do you find it difficult to be you in real life as you enhance your online life? One is fading into the other already for many of us. In today's digital age, our lives are becoming increasingly intertwined with the online world. From Social Media to content creation, many of us spend a significant portion of our time living a virtual life. As a result, our identities are evolving in new and complex ways. Who are we really?

The rise of online lives and content creation has blurred the lines and significantly reshaped our self-perception and how we construct and present ourselves. According to Stern (2008), the internet has transformed the traditional concept of identity, making it more fluid and malleable.

identity (verb)

The unique set of characteristics that can be used to identify a person as themself and no one else.

Through online platforms, individuals are provided an opportunity to create and curate content based on the identity they want to present themselves as, often aligning with a desired image. This has led to the emergence of a new form of identity, one that is not wholly an individual, but one that is fragmented and dynamic, and one that can be adapted depending on the context.

These fragmented and dynamic identities have left authenticity to be questioned as platforms blur the line of who an individual truly is. What does this mean for our interactions? How can we trust the connections we make when they’re based on potentially idealized portrayals rather than reality? As we navigate these blurred lines it’s important to stay grounded in our genuine selves and interacting in ways, whether creating or consuming, that reflect our true values.

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