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THREE

THE SPECTATOR EFFECT

Let us talk about another major side effect to Social Media. Aside from everything I've already told you, Social Media is also turning people into passive spectators rather than active creators in their lives. Overstanding how this is happening is crucial for taking back your power and creating in your life.

What does spectator mean? Let us look at the definition:

spectator (noun)

A person who watches a show, game, or other event, especially a sports event.

Now let us look at a creator:

creator (noun)

One that creates usually by bringing something new or original into being.

How does the media make us spectators? Let us dig a little deeper. What is a spectator sport? It is a sport that involves spectators, which are people who watch it. When we watch sports on television, we do not always watch them live. We watch them with highlights and replays. So much of the media is presented this way. The news is all highlights and replays. We all just sit back and watch it. It is not at all interactive. The information is broadcast to us for us to watch and consume.

Where else do you see this style of messaging happening? Yep, you guessed it: Social Media, especially places like Instagram. Instagram has become the master of keeping you fixated on consuming highlights and replays! By hooking you on the scroll, Social Media platforms are literally designed to turn you into a spectator who's driven by your human instinct of curiosity. 

We need to recognize this digital charade for what it is – a distraction, a diversion from our creative potential. Technology, in its purest form, was meant to be a tool for us, a way to amplify our creativity, not the other way around. This isn't about condemning technology but about urging a shift from passive consumption to active creation. This is a call for you to ask, “Am I creating my own life experience? Or am I following a path created for me to follow?” You are meant to be a creator, not meant to be watching others create.

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